The Egyptian Tourism Authority has revealed that its official website egypt.travel has attracted a staggering 1,596,096 visits since its launch in March 2006. Created to provide travellers with a…
The Egyptian Tourism Authority has revealed that its official website egypt.travel has attracted a staggering 1,596,096 visits since its launch in March 2006. Created to provide travellers with a one-stop resource for finding out more about the country, Egypt was also the first international tourist board to pioneer the new `.travel` domain name.
The portal has been designed to appeal to a wide range of potential visitors to Egypt and provides users with information on the destination`s wealth of historical and cultural attractions, as well as highlighting its attractions.
Mr Ahmed El Khadem, Chairman of the Egyptian Tourism Authority commented Since the launch of egypt.travel a little over five months ago, it is clear that there is significant demand for a dedicated online travel resource that enables visitors to Egypt to plan all aspects of their vacation to our exciting and diverse country.
Mr El Khadem added, We will continue to develop and build on the website to ensure that it not only continues to provide a whole host of useful information to consumers and trade alike, but also plays a valuable part in helping us to attract more visitors to Egypt and ultimately reach our goal of attracting 16 million visitors by 2014.
A second dedicated website trade.egypt.travel has also been developed specifically for travel agents and media and is currently available in 18 different countries in 14 different languages (including all Scandinavian languages, Czech, Polish).
Next month the Egyptian Tourism Authority is also set to unveil a new multi-million dollar worldwide television and print advertising campaign titled `Gift of the Sun`. To be launched across Asia, Europe, North America and the Middle East, this new campaign will build on the success of the egypt.travel.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
