Great Minds, a Dubai-based marketing agency, launches its three-product development strategy aimed at the tourism and leisure sectors…
Great Minds, a Dubai-based marketing agency, launches its three-product development strategy aimed at the tourism and leisure sectors, consisting full service advertising, a strategic Brand Integration Model (BIM) and Heritage Solutions.
Great Minds has developed a globally deliverable strategic Brand Integration Model (BIM) to help governments and tourism authorities create a sustainable tourism strategy through brand development. Whilst the core model ensures a solid brand platform, specific modules can be attached to create post-sporting event tourism legacies or attract Foreign Direct Investment into a country. This sport legacy model is crucial to countries hosting major sports events such as Euro 2008 and the Cricket World Cup.
An additional BIM is aimed at leisure developers and owners and ensures that their leisure developments feature a wide range of revenue-generating products. A typical example would be the development of a motor-racing circuit that has no ancillary usage. Our leisure BIM would enable a developer to integrate other revenue generating opportunities into a masterplan.
The second product the company will have as part of their three-product strategy, will be their full service advertising product aimed at UK-based tourism, sport and leisure clients. This product has been at the core of Great Minds Marketing`s development since 1994.
The third product, which incorporates two partner companies, challenges world governments and investment authorities to invest in their heritage product to drive heritage and cultural tourism. Heritage Solutions advises potential clients on the tourism value of their current heritage, urban regeneration, funding, branding and marketing strategies.
Sales Director Sanjay Murthy believes that this combination of strategically positioned products will drive a whole new market for Great Minds Marketing and will showcase our strategically creative approach to tourism and leisure marketing.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
