US-based Amaru, Inc. (AMRU) and its subsidiary, M2B World Travel Ltd., announced the signing of an agreement with one of China`s top two travel service providers, a move that will further fortify the…
US-based Amaru, Inc. (AMRU) and its subsidiary, M2B World Travel Ltd., announced the signing of an agreement with one of China`s top two travel service providers, a move that will further fortify the offerings of the company`s soon-to-be launched broadband travel platform in its position as a global internet travel destination for consumers.
The agreement was signed with China International Travel Services (CITS, Sichuan Province), a provider of agent and booking services within China, and will facilitate the linking of the M2B World Travel platform with the CITS network within the major tourist hubs in China – beginning with Sichuan. The CITS network will serve as the on-site customer liaison between localized agents and travelers entering China, as well as will provide exclusive Chinese destination information and content to M2B World Travel.
The M2B broadband travel channel is expected to launch later this year as a leading-edge global travel platform that offers streaming videos of travel-related content together with online travel booking services – with the booking engine backed by an earlier announced global agreement linking the site to the Amadeus Global Distribution System (GDS), considered to be one of the premiere systems in the travel industry,
The agreement with CITS secures M2B World Travel as the preferred leading online booking engine option for CITS agents in developing travel packages for Chinese customers seeking to travel outside of the region, immediately establishing a base of Chinese customers for the platform. Cumulatively, this agreement will further provide both cost competitive travel options for consumers and enhanced package options for travelers into China, as well as for Chinese outbound travelers.
The M2B World Travel platform uses the power of broadband to deliver an unprecedented experience and convenience for travelers anywhere in the world, said Amaru Inc. CEO Colin Binny. We are creating a new media for consumers to enjoy their travels through on-demand videos of destinations and lifestyles, coupled with the immediate ability to book online that specific desired travel experience.
China’s potential for travel industry growth over the next few years has been widely predicted to be a very strong and emerging market. Bejing-based research firm Analysis International recently estimated that China`s online travel market annual growth rate will develop at a rate of 82.2% from 2005 to 2009. With this rapidly expanding market in mind and the securing of the CITS agreement, M2B World Travel has now positioned itself to meet the rising consumer demand both into and out of the region, as well as ease the travel barriers by offering a cache of broadband on-demand content covering the region to educate travelers about the destinations within China and the options and resources available to personalize their journey.
Our vision is to build a global interactive community of travel consumers. Our focus will be to keep our consumers coming back for more content and more options by continually expanding our offering and linking multiple international travel markets to the M2B World Travel platform, said Binny. With the CITS agreement, we have opened China to our customers, and we will continue to seek additional partnerships covering extended regions to build the most comprehensive site available.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
