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New TripAdvisor app helps businesses boost marketing potential on facebook

Businesses can now easily share TripAdvisor reviews, awards and photos on their facebook pages.

LONDON, UK – TripAdvisor announced a new app that gives hospitality business owners a quick and easy way to enhance their Facebook Pages with reviews, awards and other TripAdvisor content. The TripAdvisor App for Facebook, which is available immediately, is designed to help businesses attract more guests with traveller feedback and is an expansion of the popular TripAdvisor widgets.

Using the new app, owners can create a TripAdvisor tab for their business’s Facebook Page with the option to display their TripAdvisor ratings, recent reviews, awards, photos and ranking on the site. The tab also encourages fans to read and write more reviews about the establishment on TripAdvisor.

“The TripAdvisor App for Facebook helps businesses showcase their reviews and accolades in front of Facebook’s massive community of one billion monthly active users?,” said Christine Petersen, president, TripAdvisor for Business. “According to a recent PhoCusWright study commissioned by TripAdvisor, 87 percent of users agree that TripAdvisor hotel reviews help them feel more confident in their booking decisions. When traveller feedback matters this much, it’s important for brands to make traveller reviews and opinions as accessible to their fans as possible to encourage more bookings.”
                                                         
“We are delighted that TripAdvisor have launched this new app for Facebook, since it will make it easier for our visitors to share their reviews and have them showcased online,” said Lynda Dalgleish, Head of Marketing and Visitor Experience at The Royal Yacht Britannia. “As an internationally renowned visitor attraction, we take our TripAdvisor reviews very seriously. The highest levels of customer care are at the heart of our success, so we make sure we respond to every review – 1,788 to date – and feed them back to our staff.”  

The TripAdvisor App for Facebook is available in a wide range of languages, including English.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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