MMGY Global will develop and implement a comprehensive, consumer-focused marketing campaign designed to educate travelers about HotelCoupons.com, its easy-to-use platforms, and the significant savings it offers on last-minute room reservations.
ORLANDO, FLA. – Travel Media Group, parent company of HotelCoupons.com, announced it has appointed MMGY Global as its marketing agency of record. MMGY Global will lead Travel Media Group’s integrated national marketing program for HotelCoupons.com with creative, digital media and public relations support.
HotelCoupons.com provides quick, easy access to many of the best available hotel rates online. The mobile apps and website are especially useful for last-minute travel. They help travelers find deep discounts, ranging from 20 to 50 percent, on same-day hotel rooms. The travel tool is handy for travelers whose flights get cancelled, when they hit bad weather and need to get off the road, or for a spur-of-the-moment trip.
The company partners with more than 8,000 hotels in 1,634 markets in the continental U.S. and Canada, from major cities to stops along the highway. In addition to the website and app, the HotelCoupons.com print edition has been available at highway rest stops, visitor welcome centers and restaurants for more than 30 years.
MMGY Global will develop and implement a comprehensive, consumer-focused marketing campaign designed to educate travelers about HotelCoupons.com, its easy-to-use platforms, and the significant savings it offers on last-minute room reservations.
“Working with a national agency specializing in travel will enable us to amplify our message and spread the word about HotelCoupons.com’s many advantages,” said Mark Novak, vice president and general manager, Travel Media Group.
“HotelCoupons.com is an all-around win,” Novak continued. “It helps hotels fill rooms that would otherwise go empty, and it helps travelers too. You can spend hours searching for a good last-minute deal, but when you’re stranded in an unfamiliar city or want a spur-of-the-moment getaway, it’s much faster and easier to find exceptional deals all in one convenient place.”
HotelCoupon mobile apps are available for iPhones, iPads and Android devices. These last-minute deals are also accessible online, via the mobile website and in the HotelCoupons print edition.
Travel Media Group is owned by Dominion Enterprises, a leading marketing services and publishing company. MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
