Latest News
HomeHotels & LodgingGrand America Hotel and Little America Hotel in Salt Lake City appoint MMGY Global as agency of record

Grand America Hotel and Little America Hotel in Salt Lake City appoint MMGY Global as agency of record

The Grand America Hotel
The Grand America Hotel

MMGY Global has a proven track record of developing groundbreaking campaigns for travel, tourism, and hospitality brands. Its work is deeply rooted in industry and proprietary research and diversity, equity and inclusion research studies. By bringing an integrated approach, MMGY Global aims to increase awareness of both family-owned hotels within the business and leisure market.

SALT LAKE CITY, UT – MMGY Global, a world leader in integrated marketing firm specializing in travel, hospitality and entertainment, announce its selection by The Grand America Hotel and The Little America Hotel as marketing and advertising agency of record for both Salt Lake City properties. MMGY will lead strategic planning, media buying, travel research and insights, creative services, performance analytics, social media management, influencer relations and paid media for the established brands, as well as public relations services for the Grand America Hotel.

The 24-story Grand America Hotel in the heart of downtown Salt Lake City is a leading luxury convention hotel of the West that boasts 775 luxurious rooms, including 396 exquisite suites and 379 premier rooms. The hotel also offers more than 100,000 square feet of meeting and event space, world-class dining options, including Laurel Brasserie and Bar, Bonne Vie French patisserie, and an elegant Forbes Five Star Grand Spa. In addition, The Little America, which completes the 20-acre campus, offers 850 spacious guestrooms and a wealth of amenities, just over 30 minutes from the major ski resorts and within walking distance to Salt Lake’s most well-known attractions. The decision to partner with MMGY Global comes at an opportune time, as both entities are poised to leverage their collective strengths to drive outstanding results.

The Little America Hotel

The Little America Hotel

“Grand America Hotels & Resorts selected MMGY Global to help drive our business forward and share our landmark story,” says Andy Grinsfelder, Vice President of Sales and Marketing, Grand America Hotels & Resorts. “This partnership will solidify Grand America Hotel’s position as a leading industry convention hotel of the West and showcase Little America Hotel as an extension of the same outstanding service and hospitality across our 20-acre destination concept. MMGY Global’s expertise in developing captivating campaigns along with their vision for selling Salt Lake made them the ideal strategic partner to join our family.”

Craig Compagnone, President, MMGY Global Americas says of the partnership, “We are proud to partner with Grand America Hotels & Resorts, a company that is well known for their attention to detail on guest experience. Our research continues to demonstrate a priority placed on experience from leisure and group travelers, and we’re excited to assist the team at Grand America Hotels & Resorts to tell their story.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.