Virgin America hitches a ride with Uber: First-ever Uber frequent flyer partnership offers a seamless, connected travel experience from ride to roll.
SAN FRANCISCO – Virgin America announces that it has partnered with Uber, the company revolutionizing personal transportation, to offer Virgin America’s Elevate frequent flyer program members the ability to earn Elevate points when they complete their first ride with Uber. As of today, Elevate frequent flyer members who are new to Uber can sign-up (on the Uber website or through the Uber app) with their Elevate membership number and will be awarded 800 Elevate reward points upon completion of their first Uber ride. To celebrate the partnership, as of today, Virgin America and Uber will also be giving one winner a week a free domestic roundtrip on Virgin America and $500 in Uber ride credits until October 2, 2012.
“As two companies known for looking at ways to improve and reinvent the travel experience, we’re pleased to partner with Uber to offer travelers a new option for ground travel that fits their busy, connected lifestyles,” said Luanne Calvert, Vice President of Marketing at Virgin America. “Our new partnership with Uber provides our frequent flyers with a more connected, seamless travel experience – from the air to the ground.”
The latest partnership with Uber offers Virgin America’s tech-forward guests more options for ground travel during their business trip or leisure getaway. Uber harnesses the latest technology to provide an innovative on-demand car service that is unique in the marketplace. Since its launch in 2007, Virgin America has grown a passionate following of flyers for its topnotch guest service and unique amenities. The airline’s Elevate frequent flyer program was among the first U.S. loyalty programs to offer dynamic reward pricing – with the ability for guests to redeem reward points for any unsold seat – on any flight, at any time. Earlier this summer, Virgin America announced a suite of enhancements to its Elevate program – including new Elevate Gold and Elevate Silver status levels with a host of traveler perks and enhanced social rewards for virtual check-ins.
With one of the youngest fleets in the U.S., Virgin America offers custom-designed seating, in-flight WiFi, a cabin ‘moodlighting’ system which transitions across 12 shades based on outside light, power outlets near every seat and the most advanced entertainment system in the skies via the Red platform. Every guest enjoys their own nine-inch seatback touch-screen with:
- More than 25 on-demand movies, including independent films, foreign language films and latest release blockbusters.
- 18 channels of live TV and 6 channels of cached TV, including: CNN, MSNBC, ESPN, FOX, CBS, NBC and more.
- 4,000 song music library and the ability for guests to create a custom playlist in-flight.
- A videogame library.
- Interactive Google Maps, so guests can track their journey at eight levels of zoom.
- Onboard seat-to-seat chat messaging.
- World’s first on-demand food and drink ordering system with a menu named best in the U.S. by Travel + Leisure.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
