Global Hotel Alliance (GHA)

Partnership creates one of the world’s largest hospitality loyalty programmes, offering 21 million members access to more than 800 hotels

Luxury hotel group partners with GHA and joins loyalty programme GHA DISCOVERY, with their hotels becoming part of the alliance’s

Franck Kermarrec joins GHA as Chief Commercial Officer and Nicolas le Roux takes on new Head of Marketing and Digital

Bucket-list travel and unique experiences with a preference for sustainable travel are top consumer travel trends for 2022. City travel

The introduction of the industry’s first digital rewards currency, as part of the redesign of GHA DISCOVERY, will support the

Global Hotel Alliance and Asmallworld AG combine the strengths of GHA DISCOVERY, the largest loyalty programme for independent hotel brands

Global Hotel Alliance embraces consumer demand for more flexibility on how they earn and spend rewards, at home or away,

While recent travel behaviours are largely in response to varying travel restrictions, Global Hotel Alliance now has quantitative evidence of

GHA hotel brands to leverage eRevMax’s extensive connectivity for improving operations.

As the GHA will enter its 15th year in 2019, Minor Hotels took the opportunity to support the alliance which