Americans who include beaches and/or theme and amusement parks on their vacations are a lucrative market. These travelers tend to take longer vacations and spend more money per trip…
Americans who include beaches and/or theme and amusement parks on their vacations are a lucrative market. These travelers tend to take longer vacations and spend more money per trip than overall travelers, according to data from the Travel Industry Association of America’s (TIA) TravelScope® survey. They are also more likely than average to bring their kids along, fly to their destination and rent a car once they arrive.
Nearly 110 million person-trips were made by U.S. households to the beach last year. A person-trip is one person traveling 50+ miles, one-way, away from home. These beach-going households spent an average of $752 per trip, excluding transportation to their destination, compared to just $398 on the average U.S. trip. More than one-third (36%) of beach trips last seven nights or more. The average beach trip lasts 6.3 nights, compared to 4.1 nights overall.
Americans included theme and amusement parks on nearly 79 million domestic person-trips last year. These households spent significantly more money on these trips compared the average U.S. trip ($810 vs. $398). They also included longer overnight stays (5.7 nights) compared to the average U.S. trip (4.1 nights).
Visiting a beach or a theme and amusement park is definitely a family affair. Four in ten (41%) of U.S. households that visit a beach include children under 18 on the trip. It’s even higher for those households visiting theme or amusement parks, with 59 percent bringing along children. By comparison, just over one-quarter (26%) of overall traveling households include children on their trips.
Both beach travelers and theme and amusement park travelers are more likely than average to fly to their destination (20% vs. 16%) and to rent a car upon arrival (6% vs. 3%).
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
