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Social media expert? Not for long

  • Social media experts: a dying breed
  • Louis Gray and Thomas Power talk about the changing role of social media in mainstream markets

It might seem, these days, like every second person online is a “social media expert” or “online guru”. Regardless of whether or not you actually believe these claims, this industry of social media consultancy doesn’t have a particularly bright future.
As online networking platforms become more and more mainstream, the need for “experts” is diminishing as using these tools effectively is quickly becoming as intuitive as emails or text messaging.

Louis Gray, silicon blogger and ‘new age reporter’ talks about the change big companies need to make to ensure that customers know they are cared about. It’s not an easy thing to do, but the payoff – in brand reputation and revenue, can be truly extraordinary.


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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.