Signature, Inc. has been selected by Best Western International to deliver on-site customer service and sales training to every…
Signature, Inc. has been selected by Best Western International to deliver on-site customer service and sales training to every Best Western hotel located in Canada, U.S. and the Caribbean.
BestREV was developed exclusively for Best Western by Signature. BestREV sessions will concentrate on sales and customer service in focused, six-hour sessions. Hotel staff will learn how to drive incremental revenues, increase reservation call conversion and measurably impact operational profitability.
A key aspect of the training will focus on employee-customer interaction and the methods of listening to guests, reacting to their needs and handling challenging situations in a professional manner. This is accomplished through dynamic and interactive training that motivates employees to satisfy both customer and company needs. An ongoing tracking system helps clients measure the results of the training in terms of conversion percentages.
Delivering a quality guest experience that is consistent across the Best Western system is key to winning and retaining loyal customers, said David Kong, vice president of Operations and Strategic Planning for Best Western. This opportunity for individualized training at every hotel in our system is one not likely to be copied by our competitors.
We applaud Best Western for what is one of the most ambitious and comprehensive on-site training efforts ever embarked upon in the lodging industry, says Don Farrell, founder and co-chairman of Signature, Inc. Our training program goal is simple; to motivate team members who are driven to deliver greater levels of customer satisfaction and service.
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