Golden Tulip Hospitality announce the launch of its new franchise concept, the TULIP MEETING CENTRETM…
Golden Tulip Hospitality announce the launch of its new franchise concept, the TULIP MEETING CENTRETM. The concept is designed to give a brand to dedicated meeting accommodation, which operates as a stand-alone meeting centre without hotel facilities. The meeting centres will be given a uniform corporate identity with pricing and package models and will be marketed like the Golden Tulip hotels and Tulip Inns.
The company will commence the TULIP MEETING CENTRETM brand on March 23rd 2005 by re-launching the following conference centres in Amsterdam (Planetarium), Amersfoort (De Eenhoorn), Utrecht (La Vie) and Zwolle (De Nieuwe Buitensocieteit).
The new management cooperation of Golden Tulip and the AHM Hotel Group enables this impressive start of the Tulip Meeting Centre franchise concept. All four AHM meeting centres enjoy strong positions in their markets and are situated in excellent locations.
TULIP MEETING CENTREsTM are equipped with state-of-the-art technical meeting facilities and have specially designed restaurant and coffee/tea bar concepts.
Hans Kennedie, President and CEO of Golden Tulip, comments: “I am very confident about the growth opportunities of our new concept. The day meeting market is taking a considerable position in the overall meeting market, especially in city centre destinations or close to major access routes, such as train stations. In combination with the Golden Tulip and Tulip Inn hotel brands, we feel our Tulip Meeting Centre concept will grow our market share considerably.”
Further locations in The Hague and Arnhem are currently under negotiation. The concept is due to be expanded into other locations in the Netherlands and in the medium to long-term future into Germany, Belgium, France, Scandinavia and other appropriate countries in Europe.
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