In most European cities, hotel guests were more satisfied than in the previous year. The top rating of 8.25 (highest possible rating: 10.00) was achieved by Slovakia. The only cities to suffer losses in their ratings were Serbia, which ranked 3rd (8.22 in the previous year, 8.20 this year), Finland on rank 9 (down from 8.00 to 7.97) and Greece, which dropped from 7.61 to 7.57.
LONDON – For a number of years, the contentment regarding Europe's hotel industry has been on the rise. Better service is presumably not the only reason for this trend. A study of HOTEL INFO, the international booking portal, shows why the ratings are getting higher and where there is still room for improvement.
In most European cities, hotel guests were more satisfied than in the previous year. The top rating of 8.25 (highest possible rating: 10.00) was achieved by Slovakia. The only cities to suffer losses in their ratings were Serbia, which ranked 3rd (8.22 in the previous year, 8.20 this year), Finland on rank 9 (down from 8.00 to 7.97) and Greece, which dropped from 7.61 to 7.57.
The hotel industry in France, which is to host the UEFA European Championship, improved slightly, but still ranks close to the bottom of the European scale with an average rating of a mere 7.50. The soon-to-be kick-off will give the country plenty of opportunity to work on their reputation.
The UK keeps their rating of 7.39 (rank 24), which is the same as last year, but is a big step up from their result five years ago, which weighed in at 6.75 points.
Contentment regarding Europe's hotel industry
(green: better rating than last year / red: worse rating than last year)
Booking platforms ensure transparency
"There has been a steady increase in contentment in several countries for a couple of years", Jorg Malang, Managing Director of HOTEL INFO, is happy to report.
Hotel booking portals such as HRS, Tiscover and HOTEL INFO are likely to play a crucial role in this. They encourage better performance by allowing for higher transparency and easier comparability of room prices and services offered by the hotel industry. Furthermore, ratings by other hotel guests provide a comfortable assistance in deciding on the right hotel. This will lead to requirements being met and disappointments being avoided.
Frontrunner Sheffield couldn't keep up
A similar picture emerges in the comparison of UK's larger cities. Most of the destinations did better compared to the previous year. Frontrunner Sheffield, however, could not keep up with its previous rating of 8.03 and dropped to 7.98. Especially the hoteliers in Liverpool put their back into it. The city by the sea made 2nd place with 7.96 points (previous year: 7.95).
The capital city managed to improve as well. London comes in last, however, and scored a mere 7.13, narrowly topped by Birmingham with 7.21 points. Hotel guests are hence slightly less enthusiastic about the second biggest city of the country (previous year: 7.22).
Contentment among the hotel guests: Results for the largest cities in the UK
(green: better rating than last year / red: worse rating than last year)
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
