Exclusive four-year partnership will enhance fan experiences, unlock new benefits, and celebrate the unifying power of travel across communities.
Marriott Bonvoy and SpringHill Suites by Marriott announced a multiyear agreement with the U.S. Soccer Federation. With exclusivity in the hotel lodging, accommodations, and hotel loyalty category, this strategic relationship unlocks new benefits for fans and creates unforgettable experiences around a variety of U.S. Soccer events, including U.S. Men’s and Women’s National Team matches, SheBelieves Cup, SheBelieves Summit, and the Lamar Hunt U.S. Open Cup.
The partnership between Marriott Bonvoy, Marriott International’s portfolio of over 30 extraordinary brands, award-winning travel program, and eye-opening experiences, and U.S. Soccer builds on the companies’ shared commitment to provide unique experiences to sports fans, athletes, and their families. The partnership will come to life through one of Marriott Bonvoy’s brands, SpringHill Suites by Marriott, which has more than 500 properties across the U.S. and Canada. SpringHill Suites is uniquely positioned to support families and those traveling for youth sports with its all-suite guestrooms that feature spacious living and sleeping spaces and can comfortably accommodate up to six guests.
“We’ve reached one of the most exciting and promising eras for American soccer. Wherever U.S. soccer fans are coming from or are traveling to, they’re bringing their passion for the sport with them,” said Mandy Gill, Vice President, Continent Marketing, U.S. and Canada, Marriott International. “We’re excited to partner with U.S. Soccer to elevate soccer fandom to a whole new level through unique benefits, and by increasing accessibility of the sport at the community level.”
Tied to its long-standing commitment to foster a culture of inclusion and belonging, Marriott Bonvoy will join U.S. Soccer in support of its SheBelieves platform to empower women. Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. Launched in the run-up to the 2015 Women’s World Cup, the campaign has since evolved into a special bond between U.S. Soccer and its fans, bringing a strong message of empowerment and believing in yourself into communities across the nation. The SheBelieves platform is spearheaded by the annual SheBelieves Cup, presented by Visa, and the SheBelieves Summit, presented by Deloitte.
“We’re thrilled to welcome Marriott Bonvoy to the U.S. Soccer family and our growing portfolio of purpose-driven strategic partners,” said Dan Gaiman, U.S. Soccer Vice President of Partnership Development. “Through its array of best-in-class hotels, Marriott Bonvoy and its SpringHill Suites by Marriott brand will unite our fans through enhanced travel experiences while also aligning with some of our most important organizational values, like growing the game, investing in grassroots soccer, and women’s empowerment.”
As part of the partnership, fans will have the opportunity to get even closer to their favorite teams through both loyalty programs, U.S. Soccer Insiders and Marriott Bonvoy, which will grant access to new benefits and rewards. The Marriott Bonvoy loyalty program allows members to earn points for stays at Marriott hotels and redeem them for free nights, upgrades, and more. Fans can become U.S. Soccer Insiders to earn exclusive perks, presale ticket access, and Insiders-only experiences. When purchasing tickets on the U.S. Soccer website, fans will also have access to a customized Travel Hub, which will seamlessly integrate reservations at Marriott Bonvoy U.S. properties, making it easy to book tickets and their hotel stay in one place.
Marriott Bonvoy and U.S. Soccer will also capitalize on high-energy USWNT and USMNT matches by giving Marriott Bonvoy members access to once-in-a-lifetime soccer experiences from Marriott Bonvoy Moments, the platform where members can use points earned from travel and everyday activities to redeem exclusive packages. Launching with the SheBelieves Cup in April 2024, Marriott Bonvoy Moments packages will be integrated throughout the year, including exclusive suites, game-day access, a Marriott Bonvoy fan section, and player meet and greets.
In addition, fans will gain access to player-focused custom content that will highlight behind-the-scenes moments, including training, games, and travel experiences during USWNT and USMNT camps. The agreement with U.S. Soccer was negotiated in collaboration with 160over90, Marriott International’s agency of record for global marketing partnerships.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
