Palladium Hotel Group establishes three priority work focuses in the deployment of its CSR policy: People, Community and Planet. With the creation of Palladium Cares, the company’s projects in Europe and America are homogenized and reinforced, articulating a strategy of collaborations and joint actions with local NGOs and Professional Training Centers, among others.
MADRID, SPAIN – Palladium Hotel Group presents Palladium Cares, an identity that encompasses all the group’s Corporate Social Responsibility (CSR) projects at a global level. Palladium Hotel Group thus proposes a comprehensive strategy that further strengthens its positioning as an agent of positive change in the society of which we are all a part of, differentiating three strategic action verticals with a strong social character, both inwardly and outwardly.
Firstly, the internal social responsibility vertical – “OUR PEOPLE” – will integrate actions aimed at improving the lives of its nearly 13,000 employees; secondly, external social responsibility – “OUR COMMUNITY” – will work on the way forward for two major projects that will take place in Europe and America with a real positive impact on the communities where we operate, and lastly, environmental responsibility – “OUR PLANET” -, a vertical that incorporates new measures and gives continuity to existing ones.
According to Jesús Sobrino, CEO of Palladium Hotel Group, “Palladium Cares was created with the aim of consolidating the company’s historic commitment to CSR, giving continuity to existing projects, strengthening them and promoting new ones. We focus, firstly, on our internal team, to continue to have a positive impact, in parallel, on our communities and the surroundings. We recognize in SOCIAL WORK an element that cultivates and strengthens our spirit and the bond with our collaborators”.
Throughout its more than 50 years of history, Palladium Hotel Group has been developing some Corporate Social Responsibility actions in different areas and now, through the structure of the Initiative that encompasses Palladium Cares, it is taking another step forward in this commitment.
The team, “OUR PEOPLE”, the central focus of this strategic project.
This project aims to integrate various initiatives that will improve the lives of employees and their environment. To this end, the company has conducted a needs analysis, through extensive consultation with employees themselves. From this process, 98 new initiatives have emerged, which have already begun to be implemented, with the aim of improving the internal customer experience. Some of these measures include improvements in leisure and free time, wellness and accommodation and employee transfers.
As a sign of the company’s commitment to these projects and implementation mechanism, CSR Cabinets have been created in each hotel – made up of top management and new employees – who meet periodically with the Palladium Hotel Group’s CSR department to analyze the current plan and implement constant improvements.
“At Palladium Hotel Group we have a strong commitment to our employees. We are convinced that our people are the main active of our company and we must demonstrate this by giving them all the support and accompaniment they need, both in material aspects and in the monitoring and training of their careers,” says Gloria Juste, Corporate Director of Social Responsibility at Palladium Hotel Group, who leads this cross-cutting area of the company.
“OUR COMMUNITY,” in support and appreciation of the communities where we operate.
The company’s second focus of action will be local communities. At the moment, it is worth highlighting two important projects that will be developed both in Europe and America, and which are in line with the objective of supporting and contributing, as a company, a grain of sand that will have a positive impact on the destinations in which Palladium Hotel Group operates, as a form of gratitude and pride to these communities.
In America, the group has started its work working on the creation of Professional Training Centers with the support of local public entities, with which opportunities for professional training and education will be developed. These activities will be implemented in the different destinations where Palladium Hotel Group is present, starting now in Brazil, Mexico and Jamaica. These entities will facilitate access to the labor market for those people who carry out the proposed training programs, under the premise that the best social assistance is the employee.
In Europe, on the other hand, the “4 causes to take action” project is being launched, which will be developed in four phases throughout the year and will focus on four specific causes: childhood, inequality, the planet, and care for the elderly. This project will be articulated around a catalogue of opportunities for collaboration between each of the hotels that the group operates in Europe and the local NGOs selected for the project. The aim of “4 causes to take action” is to generate synergies that maximize the impact of the initiatives in the areas of action identified.
“Through internal action plans, we will improve the quality of life of our employees, while through the collaboration campaigns we have designed with external entities, we will leave a positive footprint in the communities in which we operate in each destination”, says Gloria Juste.
“OUR PLANET” responsibility to the planet, as the goal to protect people.
Along its historical journey as a company, Palladium Hotel Group has promoted various environmental protection measures, with which it has sought to minimize the effect of its tourist activity. Now, through Palladium Cares, the group will continue to reinforce these actions globally and will follow up on the implementation audits with the aim of evaluating their effectiveness. This follow-up will make it possible to update a continuous improvement plan, in which several lines of action are highlighted: the action plan to continue with the reduction of plastics, the sustainable use of natural resources such as water, the reduction and correct management of waste, the protection of biodiversity, etc.
As a novelty, it is worth mentioning the implementation of several projects that the group is launching, such as:
- In Brazil, the Agricultural Production Center, the agritourism initiative where employees and customers will be able to broaden their environmental cultural vision of our regional public, providing courses in environmental education, meliponiculture and care of the planet and production optimization.
- In – Jamaica, the Fish Sanctuary. A protected area consisting of coral reefs, seagrass beds and mangrove wetlands that protect the food source, nesting sites and marine life. Together with the Lucea Fishermen’s Association (LFA) and UNWTO, the aim is to raise awareness among fishermen about sustainability and preservation of the ecosystem on which they depend.
More information on Palladium Hotel Group’s CSR policy:
In terms of commitment to the internal partner, Palladium Hotel Group has the Top Employer certification – which the group has held for three years and which in the past 2022 was already extended to all the destinations in which the group is present: Spain, Mexico, Dominican Republic, Brazil and Jamaica.
As part of its commitment to the environment, the group supports a number of measures focused on three areas of action: the circular economy, with programs for the recovery, recycling and reuse of resources; the responsible use of resources, such as water or energy, where it should be noted that, at present, 100% of the group’s energy consumption in Europe and more than 55% in global terms, comes from renewable sources; or the defense of biodiversity, where the group has protected areas for the rehabilitation, care and recovery of protected species – such as sea turtles or flamingos -, the monitoring of mangroves, the study of the impact on corals or beach cleaning programs.
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