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Palladium Hotel Group lands in Middle East with Ushuaïa Unexpected Hotels & Residences

The Unexpected Hotel & Residences at Al Marjan Island
The Unexpected Hotel & Residences at Al Marjan Island

The hotel group has announced its arrival in the United Arab Emirates, specifically on Al Marjan Island in Ras Al Khaimah, through Al Marjan and Almal Real Estate Development.

MADRID – Palladium Hotel Group strengthens its international presence with its arrival in the Middle East. The project announced will be carried out in conjunction with Al Marjan and Almal Real Estate Development, an award-winning ultra-luxury developer based in the region.

The ambitious project, which attracts more than $100 million in investment, will integrate 442 hotel rooms and residential units. It represents the first international opening for the iconic Ibiza-born brand, which is now called Ushuaïa Unexpected Hotels & Residences, integrating the concept of branded residences. The hotel and residential facility will be located on Al Marjan Island in Ras Al Khaimah, one of the region’s premier tourist and investment destinations, and will comprise a sophisticated beach club, exquisite restaurant and captivating infinity pool, all situated adjacent to the Wynn Resort Island and overlooking the picturesque Arabian Gulf.

Dmytro Starovoitov, Co-Founder, Almal Real Estate Development, said: “Our new development embodies Almal’s commitment to delivering unmatched luxury and sophistication in the realm of hospitality and entertainment. As a full-service investments and development company, we are excited to bring Ushuaïa Unexpected Hotels & Residences to the UAE, unveiling a groundbreaking hospitality concept with unparalleled experiences.

Arch. Abdulla Al Abdouli, Chief Executive Officer, Marjan, said: “As the master developer of freehold properties in Ras Al Khaimah, we are thrilled to continue shaping the future of upscale living on Al Marjan Island with the launch of this prestigious project. We are always dedicated to providing rewarding opportunities for investors and unparalleled experiences for residents and guests, further enhancing the allure of the island as a premium lifestyle destination.”

Jesús Sobrino, CEO of Palladium Hotel Group, said: “This marks a triple milestone for the company, as we announce our arrival in the Middle East, the growth of an emblematic brand for Palladium Hotel Group, and the group’s first venture into the branded residences segment. We are proud to be able to carry out this project hand in hand with two partners with whom we are aligned on the concepts of service and entertainment, and therefore we thank Almal Real Estate Development and Al Marjan for their trust”.

From Ushuaïa Unexpected Hotels & Residences now arrives The Unexpected Hotels & Residences

Since its launch in 2011, Ushuaïa Unexpected Hotels has been characterized as a pioneering luxury brand that seamlessly blends exceptional accommodation with the highest level of musical entertainment.

Ushuaïa Ibiza Beach Hotel, the brand’s first establishment which encompasses two hotels, has been setting trends for more than a decade, with a high-quality gastronomic proposal, an excellent variety of VIP experiences and services, as well as a careful selection of suites with avant-garde designs and innovative facilities.

Palladium Hotel Group is excited to announce a significant evolution of its beloved brand with the launch of The Unexpected Hotels & Residences. This collection, under the Ushuaïa Unexpected Hotels & Residences brand, puts the focus on guests’ experience at the hotel and introduces a new business segment, branded residences.

The Unexpected Hotels & Residences will maintain the innovative and disruptive spirit of Ushuaïa Unexpected Hotels & Residences and will keep the essence of the parent brand both in terms of visual identity, with recognizable elements such as its typography, characteristic color and the iconic hummingbird; but will take its hotel and residential proposal to a new level of luxury and exclusivity, in line with an increasingly demanding traveler profile.

The implementation of this new brand identity will be carried out gradually at the end of this summer season, culminating with the renovation by 2025 of The Ushuaïa Tower, which will be renamed The Unexpected Ibiza Hotel.

Starting next summer season (2025), the iconic establishment located in Playa d’en Bossa (Ibiza) will continue to surprise loyal and new visitors with its unique proposal that combines accommodation, gastronomy and entertainment in its two spaces: the renovated The Unexpected Ibiza Hotel, with 181 rooms and suites, Ushuaïa Ibiza Beach Hotel, with 234 rooms and suites.

After that, by 2026 the brand will welcome its first international footprint after the scheduled opening of The Unexpected Al Marjan Island Hotel and The Unexpected Al Marjan Island Residences.

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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