Palladium Cares and its “4 Causes to Take Action” project in Europe has already collaborated with 40 local NGOs, mobilizing nearly 500 volunteers, who have participated in a total of 73 initiatives, positively impacting 1,200 people and the environment.
MADRID – Palladium Hotel Group presented Palladium Cares last year and is now announcing progress to its Corporate Social Responsibility projects in Europe and across the Americas, in Mexico and Jamaica. All Corporate Social Responsibility projects that the group promotes are encompassed under the Palladium Cares identity, which is articulated around 3 verticals of strategic action with a strong social character, both internally and externally: Our People, Our Community and Our Planet. Over the last few months, the group has made important progress across different projects set as objectives for each of the aspects, both in Europe and America, which have been divided into different actions.
New agreement in Mexico for the development of a professional educational center and evolution across existing centers in America
Palladium Cares has recently signed a new collaboration agreement with the Origen Foundation in Mexico, which is launching a professional educational and family support center. This center will provide 12 courses for the development of specific professional skills and other transversal aspects of health, emotional management and responsibility.
According to Gloria Juste, Corporate Social Responsibility Sr. Director of Palladium Hotel Group, “Our first objective for the professional educational and family center in Mexico is to provide access to our hotel employees and their families, recognizing the importance of their family environment in their personal and professional development. Likewise, we invite other families and people from nearby communities, since the center will be open to all those who wish to grow and receive useful professional training.”
In Brazil Palladium Cares launched the Agricultural Training and Production Center last year and continues to operate at full capacity, expanding into various production areas and with plans to expand to other territories.
Finally, in Jamaica, the alliance between Hanover City Council, the HEART/NSTA Trust training entity and Palladium Cares, through which several training centers were launched, has continued its work, with the enrollment of 90 students that are receiving education in subjects related to the hospitality sector. In addition, 12 of the students who already undertook their training at these centers are now completing internships at Grand Palladium Jamaica Resort & Spa.
The company’s purpose in this area is to offer support to those who face greater difficulties in professional development due to lack of resources, and to provide them with an opportunity to access the labor market with greater opportunities for success. The objective is to benefit up to 2,500 people in Mexico and 600 annually in Jamaica, thus contributing to closing the inequality gap and improving the prospects for stable and qualified employment of the local population.
The environment, the third of “4 Causes to Take Action”
In this third phase focused on the environment, the group has received participation from 180 volunteers who are part of both the corporate offices and hotel staff in Europe and collaborated with NGOs such as the Red Cross, Fundación Monte Madrid, Ecoherencia or Promemar. It is through these NGOs that initiatives such as work in urban gardens, reforestation, beach cleaning or workshops on the biosphere have been launched. A total of 727 hours of volunteer work has been dedicated to carry out these activities.
According to Gloria Juste, “These collaborations have allowed the integration of teams made up of volunteers from Palladium Hotel Group and members of these foundations. Together we’ve had the opportunity to learn and apply various environmental techniques, and it has not only strengthened the ties between different sectors of society but has also contributed to the care of the environment and the development of practical skills in the participants.”
The efforts in the environment are well complemented by Palladium Hotel Group’s strong commitment to energy efficiency, having made progress over the last few years with the use of renewable energies. Thus, globally, 72% of the energy consumed in its hotels comes from renewable sources, while in Europe, Mexico and Brazil, this figure is already 100%.
After nine months of activity, the ongoing “4 Causes to Take Action” has carried out a total of 73 initiatives, in collaboration with 40 local NGOs from different fields, resulting in a positive impact on 1,200 people and the environment thanks to the work of more than nearly 500 volunteers. “4 Causes to Take Action” now continues with its next cause, the care of the elderly, which is under development until next June, when the first complete cycle of the project is completed. Throughout this period, the hotel and corporate teams of Palladium Hotel Group in Europe will continue their work in collaboration with local NGOs, focusing on the care of the elderly.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
