With an investment of more than $4 million in print and digital advertising over the next 12 months, the new campaign captures ski and sun resort destinations and the moments that reconnect guests when they stay at Westin Hotels & Resorts.
NEW YORK – The “You Need Better Vacation Days” campaign highlights Westin Hotels & Resorts‘s unique portfolio of resorts and underscores our commitment to guests’ wellbeing when traveling for leisure. To launch this campaign, company have dreamed up a little something called the “Out of Office Generator.” They worked with McSweeney’s (who produce a daily humor website) to develop a digital tool that will make custom, tongue-in-cheek automatic responses not only for your outbox but also for your social media channels. Simply answer a few questions – Business or pleasure? Family or friends? Who to contact in your absence? – and you will be presented with a selection of messages to choose from that will definitely get a chuckle out of whomever is trying to get in touch.
“Americans are taking fewer and fewer vacation days. So Westin has doubled its investment in the brand’s resorts campaign this year to remind guests that vacation days are only as good as you make them; and at Westin, guests leave feeling better than they did when they arrived,” said Bob Jacobs, Vice President, Brand Management, Westin Hotels & Resorts. “Launching with The Out of Office Generator will hopefully put vacation back in the minds of travelers and be responsible for a few laughs along the way.”
With an investment of more than $4 million in print and digital advertising over the next 12 months, the new campaign captures ski and sun resort destinations and the moments that reconnect guests when they stay at Westin Hotels & Resorts; for instance, paddle boarding near The Westin Maui Resort & Spa, Ka’anapali, skiing slope side at The Westin Snowmass Resort or hiking over beach dunes adjacent to The Westin Hilton Head Island Resort & Spa. These print vignettes will also come to life as 15 second videos on Westin’s social media platforms as well as on Delta flights throughout the country.
The campaign launches in October issues of national publications, including bon appetit, Conde Nast Traveler, Departures and United Airlines’ Hemispheres Magazine and will continue next year in magazines, such as Travel + Leisure, Golf Digest and SKI, among others. The brand’s digital ad buy will include Flipboard, TripAdvisor and Fodors.com.
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