Growing Luxury Boutique Hotel Group selects TravelClick’s iHotelier System to launch Independent GDS Code.
NEW YORK & HOUSTON – Z Resorts, LLC, the operations team behind the Texas-based luxury boutique Hotel ZaZa brand, announces an expanded partnership with TravelClick, creating a strengthened brand presence on the Global Distribution Systems (GDS) with its own chain code: “ZA.”
Through TravelClick’s iHotelier Central Reservations System, Hotel ZaZa will seamlessly connect to the major GDS platforms under the “ZA” vendor code, making rooms available to an estimated 350,000 travel agents worldwide. Previously, Hotel ZaZa had appeared under the Preferred Hotel Group chain code.
“With a myriad of choices available, we are honored that Hotel ZaZa selected iHotelier. As a long-time partner, the broadening of this relationship is a testament to both TravelClick’s superior technology and marketing services, as well as Hotel ZaZa’s belief that we are the right partner to help them build their brand,” said Jeff Stuek Jr., Senior Vice President and General Manager, Reservations Solutions, TravelClick.
“As we expand the Hotel ZaZa brand with additional locations, we felt it was time for us to capitalize on our equity as an independent brand with an easily-identifiable GDS code. TravelClick offered the most compelling and competitive solution. Thus far, we’ve seen a remarkable response from the travel agent community, along with a 50% increase in GDS-based reservations in the first 30 days with iHotelier. We’re pleased to expand our partnership with TravelClick as we grow the ZaZa brand,” remarked Matthew Nuss, Executive Vice President for Z Resorts.
For nearly five years, the Hotel ZaZa properties under the Z Resorts umbrella have utilized numerous TravelClick products including the Channel Management solution, iHotelier OTA Sync; Travel Agent (GDS) Media; business intelligence products Rate360, Agency360 and Demand360; as well as its Guest Management Solution. The addition of TravelClick’s iHotelier GDS strengthens the company partnership and enables the group to increase brand recognition through visibility on the GDS, further growing the brand and increasing property revenues.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
