FORT LAUDERDALE, FLA. – Hemsworth Communications announced the addition of two international brands – Amsterdam-based Corendon Hotels & Resorts and Montreal-based Rental Escapes – to its thriving Travel & Tourism division. Effective immediately, the firm is responsible for driving U.S. PR efforts for both companies, including developing strategic media relations and promotional campaigns to get in front of consumers in thoughtful ways as they’re making important travel decisions.
Corendon Hotels & Resorts launched in 2014 as a subsidiary of the Corendon Group, an international travel company that boasts a prominent tour operator business in Europe, as well as an airline. Today, the brand owns and operates ten properties globally, including hotels and resorts in Curaçao, the Netherlands, Spain and Turkey. Hemsworth will manage a comprehensive media relations program for Corendon, helping reintroduce the newest addition to the brand’s expanding hospitality portfolio – Mangrove Beach Corendon Curaçao All-Inclusive Resort, Curio Collection by Hilton – within the U.S. market. As part of its initial efforts, the agency secured a media lounge sponsorship at the prestigious TravMedia International Media Marketplace (IMM) this January in New York City and represented Corendon there, elevating the brand’s profile in front of A-list travel and lifestyle media. In addition, Hemsworth is working with Corendon to execute a series of familiarization (FAM) trips for consumer media, trade press, and travel advisors this spring/summer.
Rental Escapes is a full-service luxury villa company that prides itself in providing top-notch personalized service and unforgettable villa experiences. The company offers a hand-picked selection of more than 4,500 carefully vetted and curated private rentals in 65 destinations across the Caribbean, Mexico, Europe, the United States and beyond. Its team of highly trained villa specialists assist guests and travel advisors in planning and booking the ideal villa stay. In addition, every reservation is provided with a concierge service to take care of arranging everything from private chefs to boat charters. Working alongside Rental Escapes’ recently appointed Chief Marketing Officer Willie Fernandez, Hemsworth will craft a national PR strategy that elevates recognition for the brand amongst the travel advisor community, while simultaneously ensuring the affluent travel set is aware of its expanding global portfolio.
“It’s hard to put into words just how challenging the past two years have been for the travel and tourism industry; but the good news is, an incredible comeback story is upon us,” said Samantha Jacobs, founder and president of Hemsworth Communications. “Through creative efforts like our COVID-19 PR Stimulus Program, and a more flexible, nimble approach to the traditional agency-client partnership, we’ve worked to demonstrate our commitment to the industry in every possible way. Traveler mindset and behavior has shifted, and while a new set of considerations are at hand, people are ready to get back out there. The tourism brands that will win are those who take a proactive, assertive approach to PR, ensuring it is a central part of their marketing strategy so they remain top-of-mind.”