Booking.com's new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a "Booking Epic" experience.
AMSTERDAM – Booking.com, the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, ‘Booking.yeah’, which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com’s vast range of accommodation.
“We’re proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the ‘delight of the right’ with their accommodations,” said Paul Hennessy, Booking.com’s Chief Marketing Officer. “With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast.”
Booking.com’s new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a “Booking Epic” experience.
The first TVC of the campaign, ‘Booking Epic’, dramatizes the quirky things that people love about their accommodation stays, whether it’s a complimentary breakfast, the cashew nuts in the minibar, the “plushocity” of the carpet, or an incredibly powerful hair dryer.
“Finding the right accommodation isn’t just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow,” said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.
The ‘Booking Epic’ advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.
Quick facts about the 2014 campaign
- The award-winning filmmaker collective Traktor were at the direction helm once more.
- The TVC was shot in various locations in Auckland and Wellington, New Zealand, along with jungles and beaches in Bali – in Booking.com hotel and accommodation partners.
- Media buying by Wieden+Kennedy New York.
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