As part of its strategic development Siberia Airlines, Russia’s second largest Airline, has signed a five-year contract with SITA Information Networking Computing…
As part of its strategic development Siberia Airlines, Russia’s second largest Airline, has signed a five-year contract with SITA Information Networking Computing(INC) for the provision of a range of applications including Gabriel, its leading booking,inventory and reservations technology.
The contract covers Gabriel, Airfare, Ticketing and Data Management Services and will allow Siberia Airlines to take advantage of SITA`s next generation Horizon Reservations system to reduce the costs of distribution and provide enhanced levels of customer service across their entire network as it becomes available in the near future. In addition, Siberia Airlines have selected STRATEGY, SITA’s sophisticated revenue management tool that can increase revenues in a matter of months.
Gabriel, which is used by over 160 airlines worldwide, allows Siberia Airlines to store its entire inventory in one place while having the benefits of a local distribution system. By maintaining all resources in a single location, the airline can now introduce yield and revenue management techniques with STRATEGY that will increase overall revenues. Implementing proven revenue management practices can add, on average, 6-8% increase to the bottom line and even higher yields can be realised from better allocation of capacity and booking classes.
Siberia Airlines is currently ranked as the 4th fastest growing airline in the world (Airline Business magazine`s 2003 league tables) and is the first Russian winner of the Flight International Award for Excellence in Corporate Strategy. The strategic plan the airline is implementing is aimed at increasing its presence in the air service market and enhancing the quality of passenger service. Siberia’s selection of SITA’s technology to support this expansion follows many years of successful partnering, and is recognition of how the use of Gabriel and STRATEGY will provide the airline with a major competitive advantage over others in the region.
“We selected SITA over other suppliers because we know they can deliver immediate results to us for example, through improved revenue management with STRATEGY. And, as we proceed with our growth initiatives SITA can provide us with the advanced technology to support our expanding business,” commented Mr. Ilya Aleksandrovskiy, Sales Director, Siberia Airlines.
“By choosing Gabriel and STRATEGY Siberia Airlines has armed itself for future growth,” added Ilya Gutlin, Regional Vice President, SITA INC, “and SITA ‘s technology will continue to provide maximum benefits as the airline expands. We are delighted to have been chosen by Siberia as their partner for the future.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
