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Expedia, Inc. invests in ALICE to improve guest experience management

Expedia’s minority investment in ALICE is consistent with its mission to revolutionize travel through the power of technology, which includes both improving customer experiences and addressing challenges and opportunities in the hospitality industry.

BELLEVUE, WASHINGTON – Expedia, Inc., a leading travel company, announced that it has invested in ALICE, a software-as-a-service provider that enhances the hotel guest experience and provides hoteliers with robust workflow management tools to improve their operations.

ALICE’s cloud-based workflow management platform allows hoteliers to track and optimize the fulfillment of every single guest request across every department, by seamlessly dispatching guest requests in real time to appropriate employees, tracking the progress of each request, and providing custom reporting so hoteliers can understand and optimize their operations.

Additionally, ALICE’s guest app and SMS tools make the experience of requesting services much easier. From the moment guests book to the moment they check out, they can use their mobile devices to manage their in-hotel experience including ordering spa treatments, room service, late check-outs, housekeeping, and concierge services.

“ALICE’s integration of comprehensive workflow management and a powerful guest app delivers exceptional guest experiences while lowering cost and complexity for hotels,” said Justin Effron, CEO of ALICE. “Partnering with Expedia will enable us to reach more hoteliers and invest more in our technology.”

Expedia’s minority investment in ALICE is consistent with its mission to revolutionize travel through the power of technology, which includes both improving customer experiences and addressing challenges and opportunities in the hospitality industry.

“Technology is rapidly changing the in-stay experience of our customers and the operations of our hotel partners,” said Cyril Ranque, president of Lodging Partner Services, the Expedia Group. “We are delighted to partner with the terrific team at ALICE to transform the way travelers and hoteliers connect.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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