A decision to open 30 of Greece’s most significant museums and ancient sites, which attract 90% of total visitor numbers, from 08:00 to 20:00 between April 1 and October 31 made a particularly positive impression.
BERLIN – Marketing Greece and DiscoverGreece.com make a positive impact at ITB Berlin 2014 as German travellers show revived interest in the destination’s superior attributes and improved value for money
Association of Greek Tourism Enterprises (SETE) chairman Andreas Andreadis made the following statement at international travel trade exhibition ITB Berlin 2014:
“2014 will be the year that Greece sees a complete reinstatement in demand for travel to Greece on the part of the German market. We anticipate that arrivals from Germany will range between 2.5 and 2.7 million this year, up from 2.3 million in 2013. Beyond the impressive increase in demand, we have also observed a clear turnaround in the way Greece is viewed in the eyes of German visitors; as a travel destination with superior attributes and improved value for money in comparison with the past. At ITB, we also had the opportunity to introduce the private sector initiative Marketing Greece and the new portal DiscoverGreece.com, whose presentation was very well attended and generated extensive, positive coverage in Germany’s most prominent media outlets.
A decision to open 30 of Greece’s most significant museums and ancient sites, which attract 90% of total visitor numbers, from 08:00 to 20:00 between April 1 and October 31 made a particularly positive impression. The prime minister took the initiative to fulfil this longstanding demand of SETE. We believe that Greece’s ‘comeback’ as a travel destination, as described by the German media, has broader significance and marks positive developments as it demonstrates that the friendly ties between the two nations have been fully restored while the negative stereotypes that may have circulated in the past no longer exist.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
