Mideast adopts new colourful logo. New corporate image highlights the company’s evolution and its main pillars of activity.
ATHENS – Mideast, one of the greatest and oldest travel agencies in Greece, with a history of 30 years in the tourism sector, presents its brand new corporate image.
The new logo is full of vibrant colours, with no lines or frame to confine it, thus communicating a corporate image of unlimited possibilities, dynamism, optimism & confidence, some of the greatest feelings we enjoy when travelling.
The new logo’s typeface comprises a mix of small and capital letters this showcasing the company’s power to offer flexible out-of-the-box solutions and services. The brand name is coloured in blue, symbolizing the Greek see and sky. Five colorful seagulls, the ultimate symbols of traveling, fly towards the future and infuse new dynamics into Mideast, each one representing one pillar of the company’s activity:
- Business & Leisure Travel: Orange – the colour of success, joy & enthusiasm
- Destination Management: Green – the colour of spiritual balance and harmony
- Meetings – Incentives – Congresses – Events: Petrol – the colour of management and order
- Luxury: Purple – the colour of royalty and nobility
- Weddings & Events: Pink – the colour of emotions and unconditional love.
Mideast corporate image changes but the company’s deepest values remain robustly firm: Love and Honest Caring for their customers (We Care!), Responsible and Ethical Operations and Passion for Results.
Mrs. Souha Katerina Mousbeh, the Owner and Managing Director of Mideast, stated: “The greater we get, the greater our dreams become. We celebrate a new era by embracing our new – colourful image, which clearly communicates our pillars of activity and manifests optimism, dynamism, excitement and trust. We set our goals even higher and we continue to travel you around the world, excited as ever!”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
