Air France aims to adapt to the changes in purchasing behaviour and the new expectations of travellers, while at the same time attracting new customers.
Air France launches its New Economy Offer, a new fare offer available to 58 destinations on the short and medium-haul network. On sale today, for travel as from 6 February 2013, customers will have the choice between:
- the all-inclusive Classic product,
- the MiNi product, a simplified product which does not earn Flying Blue miles and aimed at customers travelling without checked baggage, at fares starting at 49 euros including tax.
Air France aims to adapt to the changes in purchasing behaviour and the new expectations of travellers, while at the same time attracting new customers. With two complementary offers available all year round and fully combinable fares, this new offer enhances the attractiveness of Air France fares. It particularly targets the 60% of customers who are looking for the best possible fares and the 40% of short and medium-haul customers travelling without checked baggage.
This offer makes Air France quality accessible to all: on board, all customers benefit from the same services. On the ground, Air France offers assistance to all its customers, a range of mobile services enabling customers to manage their trip from A to Z on their smartphone and many new innovations to save time at check-in and boarding at the airport.
“With this new fare range that makes the Air France quality of service accessible to all, Air France is continuing to implement its Transform 2015 plan, which aims to put the customer at the heart of its development strategy”, stated Alexandre de Juniac, Chairman and CEO of Air France.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
