The partnership potentially enables Amadeus’ global airline clients to leverage their digital marketing and advertising applications to win back lost travellers.
LONDON, UK – Ve Interactive, a global digital advertising and eCommerce conversion company, announces a strategic partnership with Amadeus, a leading provider of advanced technology solutions for the global travel industry. The central aim of the partnership is to offer airlines a comprehensive technology solution for digital advertising and onsite conversion which is proven to increase flight booking conversion rates.
“Amadeus is a strategic partnership for the Ve Interactive Group, and strengthens our position as the leading provider of performance marketing and display advertising solutions to the global travel industry. Together, we’ll work to help airlines enhance the online user experience and drive uplifts in flight booking conversion rates,” said David J. Brown, CEO, Ve Interactive.
According to Ve Interactive’s most recent travel benchmark report, the average abandonment rate for people leaving an airline’s website without making a purchase is 86 per cent. For the airlines using Amadeus to power their websites, if they decide to incorporate Ve Interactive’s suite of digital marketing and advertising applications, the potential benefits include an effective re-engagement of indecisive shoppers and visitors who have abandoned an airline’s website.
“Customer abandonment is a significant challenge for many airlines as they seek to increase their online booking revenues,” said Philippe Der Arslanian, Head of Digital & Merchandising, Airline IT, at Amadeus. “The relationship between Ve Interactive and Amadeus aims to help our airline customers create personalized re-engagement campaigns with the expected benefits of increasing revenue while enhancing the online experience.”
“Amadeus provides the travel industry with the most advanced technology solutions, and we’re thrilled to be part of the Amadeus Partner Network,” said Greg Shlopak, CEO, Ve Interactive North America. “This partnership led by Ve North America will enable airlines around the world to effectively capture lost customers, improve conversion rates, and generate increased revenues.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
