The New7Wonders of Nature, elected following a global four-year campaign with hundreds of millions of votes, have decided to jointly develop coordinated tourism opportunities, by launching the Visit7Wonders brand marketing and online platform.
A new global tourism platform bringing together the New7Wonders of Nature from across the world was announced at one the leading international travel fairs, the Arabian Travel Market in Dubai.
The New7Wonders of Nature, elected following a global four-year campaign with hundreds of millions of votes, have decided to jointly develop coordinated tourism opportunities, by launching the Visit7Wonders brand marketing and online platform.
Visit7Wonders is launched under license from New7Wonders, the Swiss-based organisation responsible for the global New7Wonders of the World campaigns.
TheNew7Wonders of Nature in alphabetical order are: the Amazon, South America; Ha Long Bay, Vietnam; Iguazu Falls, Argentina/Brazil; Jeju Island, South Korea; Komodo Island, Indonesia; Puerto Princesa Underground River, Philippines; Table Mountain, South Africa.
Visit7Wonders will feature some unique collaboration elements across the New7Wonders of Nature, including:
- Joint promotion across all 7 wonders
- Joint participation in leading tourism fairs
- Development of Visit7Wonders tourism packages
- A platform for operators, hotels, airlines and other tourism and travel brands to promote themselves
- Joint sustainable tourism initiatives
- Joint educational and heritage awareness initiatives
- The future visit7wonders.com web and digital platform.
The Director of New7Wonders, Mr. Jean-Paul de la Fuente, announcing Visit7Wonders said: “The positive tourism impact of participating in and winning the New7Wonders of Nature has been extraordinary, depending on locations we have seen growth rates of 20 percent and much more. New airports are being built, new flights added, and independent research has shown that New7Wonders is a creator of multi billion dollars’ worth of positive tourism and marketing results. What we aim to do with Visit7Wonders is bring all that success and strength together under one brand for the global tourism industry.”
The Director of Visit7Wonders, Mr. Marcelo Almada, added: “This initiative is something the global tourism market has never seen before, seven officially voted as wonder locations across the world, coming together to develop new product and marketing initiatives. We believe that Visit7Wonders will become one of the leading global tourism brands, offering tourists life-changing choices and operators unique international business opportunities.”
Guest of honour, Dr. Maurice Closs, Governor of the Province of Misiones, Argentina who led the successful campaign for the election of Iguazu Falls as one of the New7Wonders of Nature, said: “Working with New7Wonders, we hosted in Iguazu, Argentina, the first ever congress of the New7Wonders of Nature, a highly successful event, and during that congress we decided to come together to develop joint tourism opportunities. I believe that Visit7Wonders is the fantastic outcome of that decision, and look forward to it becoming a joint success just as our wonder campaigns were for each of us.”
