Etihad Airways and Aegean Airlines to achieve pricing optimization with the implementation of Sabre AirVision Dynamic Availability and Sabre AirVision Fares Optimizer.
LONDON – At the Aviation Festival in London, Sabre Corporation launched Sabre AirVision Dynamic Availability and Sabre AirVision Fares Optimizer, two next-generation pricing solutions that uncover new revenue opportunities by enabling airlines to proactively address rapidly changing market conditions in real time. Underscoring the launch announcement, Etihad Airways and Aegean Airlines will be the first Sabre customers to implement the solutions.
"Pricing is one of the most complex issues in the aviation industry, and airlines are under immense pressure to adapt prices in line with constantly changing market conditions," said Dave Shirk, Sabre president of Travel Solutions. "Success requires pricing and revenue management technology that will not only push boundaries, but truly equip airlines for the next frontier. As part of our commitment to enable the digital airline of the future, our dynamic pricing solutions give airlines the intelligence needed to compete and grow revenue today and well into the future. This type of innovation can only come from close collaboration with leading airlines who help imagine the future alongside Sabre."
Sabre AirVision Fares Optimizer empowers airlines to strategically adjust their fares based on real-time market data. It recommends pricing structures based on customer segmentation and competitor price checks, and generates fare recommendations by estimating each customer's potential willingness to pay. Then, for more tactical adjustments, Sabre AirVision Dynamic Availability – a proven big data solution – enables airlines to quickly respond to ever evolving market dynamics. These two solutions, coupled with Sabre's shopping data and Revenue Optimizer technology, empower airlines with a complete pricing and revenue management offering.
Both industry-first solutions are the result of a long-term innovation partnership with Etihad Airways. "Building solutions using real-world data, scenarios and receiving continuous feedback from the airline are the key ingredients to a successful development," said Bhaskara Rao Guntreddy, head of solutions and innovation at Etihad Airways. "During initial testing phases, Fares Optimizer and Dynamic Availability have already proven their potential to achieve incremental revenue growth. For example, by using Dynamic Availability, our pricing analysts at Etihad can be more aligned to our business strategy."
Echoing these sentiments, Roland Jaggi, director of revenue management at Aegean Airlines, added, "We know that partnering with Sabre on Fares Optimizer will continue to build our total revenue optimization strategy. Sabre continues to be Aegean's preferred technology partner to help us accomplish our pricing and revenue management goals."
The new solutions are part of a broader strategic decision by Sabre, which announced earlier this year that it would build a new Digital Commercial Platform that delivers end-to-end personalized retailing for airlines. An acceleration of innovation in the SabreSonic passenger service system and AirVision commercial planning products, Fares Optimizer and Dynamic Availability will help airlines achieve total revenue optimization, empowering them to enhance and improve revenue streams and maximize market share.
Sabre names Cem Tanyel to lead Airline Solutions
Sabre Corporation also has named Cem Tanyel as Sabre executive vice president and president of Airline Solutions, effective 10 September and reporting to Travel Solutions President Dave Shirk.
Tanyel is a seasoned technology leader having held executive roles in product development, professional services and industry solutions general management over a career spanning more than 25 years. Most recently he served as executive vice president and general manager of professional services at Kony, the leader in mobile application development and digital solutions serving the financial services, healthcare and travel industries. Prior to that, Tanyel was senior vice president of consulting and professional services at Cognizant; vice president and general manager of global healthcare and life sciences software and solutions at CSC; senior vice president of product development for health systems at McKesson; and vice president and general manager of industry applications and solutions – including the travel and transportation industry – at Unisys. He holds a Bachelor of Science degree in computer engineering from Middle East Technical University, a Master of Science degree in computer science from the University of Maryland, and a Master of Business Administration degree from San Jose State University.
“Cem has broad, multi-discipline experience delivering world class technology solutions to customers across a variety of industries, along with a leadership style that will energize the Airline Solutions team,” said Shirk. “Having worked very closely with Cem at Kony and CSC, I know firsthand that he brings the management expertise, portfolio management acumen, results-driven processes and client focus that will continue to drive revenue for our airline customers through the technology we provide.”
Sabre announced in July that Shirk was elevated to Sabre executive vice president and president of Travel Solutions – a newly created organization that includes Travel Network, Airline Solutions, Beyond NDC and data and analytics solutions across the business units – leaving open his previous role as president of Airline Solutions.
“Sabre’s leadership position in the marketplace has always been driven by its commitment to innovation, which was immediately attractive to me in pursuing this role,” said Tanyel. “It seems the travel industry is at an inflection point with regard to technology, and Sabre is uniquely positioned to lead an evolution as it builds the most advanced travel platform in the world. It will be a pleasure to work with Dave again and to join such an exciting organization as we lead the evolution from within.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
