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Association of Canadian Travel Agencies

ACTA welcomed the new TMR advertising policy, but…

ACTA welcomed the new consumer advertising policy that was announced by TMR last week. TMR joins other tour operators who had already imposed this new policy to the retail industry by which all travel agencies, without exception, have to abide by the tour operator pricing structure…

ACTA welcomed the new consumer advertising policy that was announced by TMR last week. TMR joins other tour operators who had already imposed this new policy to the retail industry by which all travel agencies, without exception, have to abide by the tour operator pricing structure.

“As mentioned by TMR, this policy is designed to clean up the travel sales market in bringing a healthier competition and we can only applaud that. However, this is another step towards the confirmation of the 8% maximum commission environment. ACTA has already said that in its mind the industry cannot survive in such an environment, especially in a context where non commissionable taxes and surcharges are constantly increasing” commented Christiane Théberge, President and CEO of ACTA.

“We are repeating it, in an industry where interdependence between supplier and retailer is still vital, we have to create and maintain an environment where everyone can find balance, benefits and where profit margins are viable for all. This condition is essential for our industry’s sustainability” added Jean Collette, ACTA Chair.

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