This partnership will see Green Key Global working with CH&LA to educate its members on the variety of benefits that third-party verification brings to the table.
OTTAWA, ON – The California Hotel & Lodging Association (CH&LA) has selected Green Key Global’s Green Key Eco-Rating Program as its official sustainable certification program for the state’s lodging industry. The selection of Green Key Global as its certification partner complements a drive by the association to instill a culture of sustainability amongst its lodging members.
This partnership will see Green Key Global working with CH&LA to educate its members on the variety of benefits that third-party verification brings to the table. In addition to valuable resources such as toolkits, templates, and detailed performance reports, Green Key provides certified members with a variety of marketing benefits designed to support the sharing of their initiatives amongst their many stakeholders. Green Key Global will also promote their rating via its Listing Affiliate Network (AAA, Travelocity and motels.com to name a few), the Green Key Global website and social media channels.
“As the largest state lodging association, we are excited to have a partnership with Green Key Global to promote eco-friendly sustainability practices,” said Lynn Mohrfeld, President & CEO for CH&LA. “The lodging industry here in California has been a leader in the green sustainability movement and Green Key’s certification program will further assist our state’s lodging properties in improving their environmental performance for their guests.”
The Green Key Eco-Rating Program focuses on the main operational areas within a facility including an emphasis on policies, procedures and training. Within those operational categories attention is placed on a number of key areas related to sustainability including energy, waste and water management, community involvement, land use, indoor air quality and more.
“This partnership with the CH&LA demonstrates the association’s commitment to assisting their members in becoming leaders in environmental performance,” stated Tony Pollard, Managing Director for Green Key Global. “We look forward to supporting their members’ initiatives throughout all corners of the state.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
