The Pacific Asia Travel Association (PATA) presented plaques to the 24 winners of the 2004 PATA Gold Awards …
The Pacific Asia Travel Association (PATA) presented plaques to the 24 winners of the 2004 PATA Gold Awards programme. The Macau Government Tourist Office (MGTO) sponsored the 2004 PATA Gold Awards Luncheon, held on the opening day of the 53rd PATA Annual Conference.
On behalf of the MGTO, PATA President and CEO, Mr. Peter de Jong, presented Grand Award trophies to the three Grand Award winners this morning during the opening session of the 53rd PATA Annual Conference. The honours include three Grand Awards and 27 Gold Awards.
The 2004 PATA Grand Award for Marketing was presented to Tourism New Zealand for its 100% Pure New Zealand campaign. The Grand Award for Heritage went to Banyan Tree Hotels and Resorts for its Museum Shop by Banyan Tree. The Grand Award for Education and Training was presented to the Trisakti Institute of Tourism in Jakarta for its Reforming the Education System.
In addition to the three Grand Awards, 27 PATA Gold Awards were presented to the winners listed below. Multiple awards went to several of this year`s entrants, such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.
The winning campaigns were selected from over 332 Gold Award entries by panels of international experts in each category. The awards were open to all PATA and PATA chapter members, with the exception of the journalism awards, which were open to all published writers and photographers.
2004 PATA Grand and Gold Award Winners
GRAND AWARDS
Marketing
100% Pure New Zealand, Tourism New Zealand, New Zealand
Heritage
Museum Shop by Banyan Tree, Banyan Tree Hotels and Resorts, Singapore
Education and Training
The Role of Trisakti Institute of Tourism in Reforming Education System in Indonesia, Trisakti Institute of Tourism, Indonesia
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GOLD AWARDS
Marketing Awards
Government/Destination — National
Incredible India Campaign, Department of Tourism, Government of India, India
Government/Destination — State/City
Hong Kong Welcomes You!, Hong Kong Tourism Board, Hong Kong
Carrier (International-Air)
Singapore Airlines Fabulous Offer, Singapore Airlines, Singapore
Carrier (Domestic-Air)
Cebu Pacific We`re Going Your Way, Cebu Pacific Air /Department of Tourism, Philippines
Industry — Hotel
The Rebirth of a Legend, Langham Hotels International, Hong Kong
Industry — Tour Operator/Travel Agent/DMC/PCO
The Preferred Greek Conference Centres, Interdynamic SA, Greece
Industry — Credit Card Company
MasterCard See Australia Campaign, MasterCard, Australia
Industry — Spa
Banyan Tree Spa Shanghai, China (PRC), Banyan Tree Hotels and Resorts, Singapore
Environmental — Ecotourism/Travel-Related
Thenmala Ecotourism, Kerala Tourism, India
Environmental — Corporate Environmental
Shangri-La`s Tanjung Aru Resort, Shangri-La`s Tanjung Aru Resort, Malaysia
Environmental — Education Programme
The Explore Nepal Responsible Tour Operators, The Explore Nepal, Nepal
Heritage & Culture — Heritage
East Fort, Kerala Tourism, India
Heritage & Culture – Culture
Saung Angklung Udjo Bandung, West Java Culture And Tourism Government, Indonesia
Education & Training — Educational Programme
Hall of Opium, Golden Triangle Park, Tourism Authority of Thailand, Thailand
Consumer Travel Brochure
Indochina Services, Vietnam, Cambodia, Laos and Myanmar
Travel Advertisement Awards — Print Media
Incredible India Spirituality Campaign, Department of Tourism, Government of India, India
Travel Advertisement Awards — Electronic Media
Wonders, Thai Airways International, Thailand
Travel Poster
100% Pure New Zealand, Tourism New Zealand, New Zealand
Destination Article — Magazine
The Other Side of Oz, Travel+Leisure, USA, Mr. Adam Goodheart
Industry Business Article — Trade Publications
Booster Kit for Travel Agents, TTG Asia Media, Singapore
Travel Photograph
Moorea, French Polynesia, National Geographic Traveler, USA, Ms. Jodi Cobb
Travel Guidebook
75 Holidays in the Hills, Outlook Publishing (India), India
Travel Video Award
See You in Korea, Korea National Tourism Organization, Korea (ROK)
Public Relations Campaign
Celebrate Australia 2003, Australian Tourist Commission, Singapore
CD-ROM
Ayurveda, the Mantra of Niramaya, Kerala Tourism, India
Web Site
www.newzealand.com, Tourism New Zealand, New Zealand
E-Newsletter
Singapore Can-Lah!, Pacific World and Suntec Singapore, Singapore
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HONOURABLE MENTIONS
Carrier (International — Air)
Golden Holidays Tactical Themes, Malaysia Airlines, Malaysia
Travel Advertisement Awards — Electronic Media
Tourism Promotion Video, Japan Airlines, Japan
Industry Business Article — Trade Publications
Fighting Spirits, Hotel Asia Pacific, Mr. Steve Shellum
Destination Article — Magazine
Journey East, National Geographic Traveler, USA, Ms. Daisann McLane
E-Newsletter
Incredible India E-Newsletter, Department of Tourism, Government of India, India
E-Newsletter
Bali Update, Bali Discovery Tours, Indonesia
Travel Guidebook
Japan, Lonely Planet, Australia
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