American Small Business Travelers Alliance recently conducted an online survey of both members and non-members regarding travel booking methods. Following are the survey results:
1. Small Businesses prefer the following booking methods:
a. Airline Website 64%
b. Online Travel Sites 21%…
American Small Business Travelers Alliance recently conducted an online survey of both members and non-members regarding travel booking methods. Following are the survey results:
1. Small Businesses prefer the following booking methods:
a. Airline Website
64%
b. Online Travel Sites
21%
2. Small Businesses’ most used booking methods:
a. Airline Website
60%
b. Online Travel Sites
23%
3. 73% of Small Businesses use airline websites to research travel services.
4. 74% of Small Businesses prefer Southwest Airlines’ approach of primarily offering their flights on their website.
5. 78% of Small Businesses would like to see more airlines follow Southwest Airlines’ example and invest more in their own websites.
6. Female Small Business Travelers believe Southwest Airlines and American Airlines websites do the best job of catering to women travelers.
7. Small Businesses selected the following factors as their primary reason for airline preference:
a. Flight Schedule
35%
b. Competitive Fares
35%
8. Small Businesses’ factors in booking method preference:
a. Access to lowest fares
44%
b. Convenience
30%
9. Alternatives chosen by Small Businesses if their chosen online travel site no longer offered the lowest fares from their preferred airline:
a. Change to a booking method that offers lower fares from preferred airline
47%
b. Add an additional method to book flights that offers lower fares from preferred airline
26%
c. Book flights through preferred airlines’ website
16%
10. Alternatives chosen by Small Businesses if their chosen booking method no longer offered any fares from their preferred airline:
a. Change to a booking method that offers lower fares from preferred airline
45%
b. Book flights through preferred airlines’ website
21%
c. Add an additional method to book flights that offers lower fares from preferred airline
20%
11. Choices made by Small Businesses if a different booking method with similar qualities to their preferred booking method were able to offer discounted and/or free optional services:
a. Change to a booking method that offers discounted fares and/or free optional services from preferred airline
56%
b. Add an additional booking method that does offer lower fares and/or free optional services from primary airline
30%
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
