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- New marketing strategy to cash in on explosion of iPhone downloads with 1 Billion applications downloaded in 9 months.
- According to mobile experts, apps are a great way to target vast audiences looking for services in their pocket.
As part of a new marketing strategy, Virgin Atlantic has launched its Flying Without Fear course as an app for iPhone and iPod touch from the App Store.
Ben Trewhella, CTO at mobile application company Mubaloo, believes that Virgin Atlantic is seeking to target the customers seeking services in their pocket. Companies can get a direct line to the customer through the phones they carry all the time."
Sir Richard Branson, President of Virgin Atlantic, commented:
“Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better. The app will put many travellers at ease and enable them to prepare for their first Virgin Atlantic flight.”
- For companies looking at marketing strategies there is the opportunity to cash in on the explosion of iPhone application downloads with 1 Billion applications downloaded in 9 months.
Business people looking for business development advice can now access yourBusinessChannel’s line-up of world class experts. Made possible via internet TV, the Results Team brings you campaigns, tools and world-class thinking to increase your sales and get new customers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
