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You don’t have to be perfect, just engaged

  • Huge campaigns, mass marketing and the concept of ‘corporate’, is a thing of the past.
  • How are the top up and companies doing it?

Top Silicon blogger, Louis Gray has looked at the individualisation of huge companies – and how that has helped to grow businesses and encourage social media marketing.

No longer do big companies have their size as an excuse to not interact with customers on a one to one basis. As Gray points out, “I often see representatives of Google’s products talking back to customers on Twitter and saying yes, that’s in the bug queue, yes, we’re going to fix that, yes, thanks for your feedback.”

If you too, work for a medium or large sized business, now is the time to adopt a social media strategy and interact with customers; before your competitors beat you.

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