Accor accelerates its leadership in high-growth Middle East region with full-featured booking site in Arabic.
Accorhotels.com, the multi-brand reservation website for Accor hotels, is now available in Arabic, accelerating the Group’s digital distribution strategy to better serve customers in high growth markets. The move will help the Group capitalize on the expansion in outbound travel from the Middle East region.
“Accor is investing in its digital strategy to create a permanent, direct and interactive guest relationship. Accorhotels.com is the spearhead of our digital ecosystem. By launching an Arabic version, Accor reiterates its position as a leader in terms of innovation,” explains Jean-Luc Chretien, Accor EVP Sales & Distribution.
With approximately 422 million speakers worldwide, Arabic is the fifth most spoken language in the world, according to figures from UNESCO. By creating an Arabic version of Accorhotels.com, Accor will better serve this major market with numerous opportunities for both domestic and outbound travel. Indeed, according to the World Tourism Organization, outbound travel from the Middle East has more than quadrupled in the last 20 years.
Accor is among the industry pioneers in offering an Arabic-language booking portal. The new Arabic interface of Accorhotels.com will allow the Group to propose more relevant offers and services to its clients. Accor will also set up dedicated Arabic call centers to help guests with online bookings. With the addition of Arabic, the website now offers a choice of 31 geo-localized versions and 16 languages including English, Japanese, Korean, Chinese, and Bahasa Indonesia.
Accor is the leading operator in the Middle East with 62 hotels (15,100 rooms) and seven brands, from economic to luxury, in ten countries. With 30 hotels currently under development, the Group is firmly committed towards achieving its target of 100 hotels (25,000 rooms) within three years in the region.
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