Cendant Travel Distribution Services, a division of Cendant Corp, and Choice Hotels International…
Cendant Travel Distribution Services, a division of Cendant Corp, and Choice Hotels International, have entered into a multi-year distribution and services agreement. This agreement not only provides Choice Hotels with access to Cendant TDS` full suite of distribution products and services but adds more than 2,000 Choice Hotel properties to Cendant TDS` wide selection of merchant hotel rates.
Choice Hotels is the franchisor of eight leading lodging brands including Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, MainStay Suites®, Econo Lodge®, and Rodeway Inn®. This agreement will provide the distribution of specially negotiated rates with each of these brands through Cendant TDS` various distribution channels, including some of the leading online reservation sites for consumers, CheapTickets® and Lodging.com, as well as Lodging.com`s network of 6,500 affiliates. Choice Hotels will also provide Cendant TDS with rates for its Galileo Web!Hotels program, which provides discounted leisure hotel inventory to Galileo travel agents throughout North America. Customers who utilize Cendant TDS` Neat dynamic packaging product will also benefit from access to this important content.
With this expanded distribution, consumers are provided with broader access to Choice Hotels` properties through both online and traditional agency channels. Choice Hotels will also improve their efficiency and profitability by exposing their properties to a larger global customer base through the numerous Cendant TDS distribution channels. In addition, under a separate agreement, Choice Hotels` has agreed to implement Inside Shopper, Galileo`s highest level of seamless rate and availability functionality.
This agreement with Cendant TDS reinforces our overall strategy to make our hotel properties accessible to a broad global customer base, said Mary Beth Knight, Choice Hotels` vice president, e-commerce. The expanded distribution will greatly benefit travelers to our hotels and will enable us to better leverage our brands.
Choice Hotels brings added value to Cendant TDS with the expansive range of value-based hotel properties they operate worldwide, said Michael W. McCormick, executive vice president, Cendant TDS Supplier Services. This important relationship, bringing more than 2,000 Choice properties to the Cendant TDS portfolio, greatly enhances our global hotel inventory and provides Choice Hotels with expanded reach. These specially negotiated prices help ensure that our customers across all of our distribution channels have access to the best hotel rates available.
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