Coral Hotels and Resorts and Globalia Hotels & Resorts have signed a strategic alliance that will expand the lodging facilities for guests and add value to services offered. Globalia will introduce the Coral brand in new…
Coral Hotels and Resorts and Globalia Hotels & Resorts have signed a strategic alliance that will expand the lodging facilities for guests and add value to services offered. Globalia will introduce the Coral brand in new markets through its sales organization and distribution systems throughout Europe.
Globalia, a Spanish conglomerate, owns the airline Air Europa, a chain of travel agencies, an outbound tour operator, ground handling companies, and hotels among other investments in tourism. Coral Hotels & Resorts, S.A. has developed four all inclusive beach resorts and other vacation related ventures in the Dominican Republic.
This deal reflects the global competitiveness and growth objective of Globalia in various Caribbean destinations, particularly in the Dominican Republic, where the resorts are positioned in the major tourism destinations.
This integration is a key element in our plans for future development and is fundamental in our purpose of turning into one of the main hotel chains in the Caribbean, said Juan Jose Hidalgo, President of Globalia Hotels & Resorts
According to Julio Llibre, Executive President of Coral Hotels & Resorts, S.A. the signing of this deal by both companies is an example of the confidence of foreign investors in the business climate of the Dominican Republic, especially in the potential for growth of the tourism industry.
By virtue of this alliance Globalia Hotels will immediately take over the management of Coral Hamaca in Boca Chica, Coral Canoa in Bayahibe and Coral Marien in Puerto Plata. These hotels will integrate into the sales and marketing structure of the Globalia Hotel Group that will also include thirteen Oasis hotels in Mexico; the Panorama, Varadero 1920 and Playa Coco hotels in Cuba; and the Globalia hotels in Spain and Tunisia.
These joint efforts in Cuba, Mexico and Dominican Republic will create a synergy between the Globalia Group companies that together with the use of air lift from Air Europe will help increase the volume of European guests throughout the Caribbean.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
