Travelclick survey shows optimism toward online innovations.
Hoteliers believe that both Google Hotel Finder and Facebook Graph Search are set to positively impact their RevPAR (revenue per available room) according to a survey by leading hotel market intelligence provider, TravelClick.
Almost half of respondents (45.7%) believe that Google Hotel Finder will most positively impact RevPAR with more than a third (35.5%) supporting Facebook Graph Search as the most positive impact. Conversely, nearly a third of hoteliers showed concern that mobile app Hotel Tonight may have a negative impact on RevPAR.
Social media is set to have a big influence on hoteliers with one in three (34.8%) of survey respondents pledging the biggest increase in their marketing spend in the area. One in five (21%) plan the biggest increase their marketing budget in GDS advertising and mobile and just under a fifth (18.8%) opting to put the largest increase of budget into search engine optimisation.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
