InterContinental Hotels Group announced that the new 125-room Holiday Inn Express Midtown-Fifth Avenue recently opened, representing…
InterContinental Hotels Group announced that the new 125-room Holiday Inn Express Midtown-Fifth Avenue recently opened, representing another addition to the mid-scale brand`s portfolio of limited-service hotels and its further expansion into U.S. urban markets.
This project marks the Holiday Inn Express brand`s first foray into the largest metropolitan area in the U.S, New York City. The new hotel reflects an increasing demand for new mid-tier hotels in large urban markets or large cities, and the brand`s development strategy to increase its presence in urban markets it does not currently serve.
There are nearly 25 Holiday Inn Express hotels with more than 2,000 guestrooms in the state of New York with the addition of the Holiday Inn Express Midtown-Fifth Avenue. The InterContinental Hotels Group portfolio in New York is represented by six of its brands, including the upper-upscale, upscale, full service, limited service, upscale extended stay and mid-scale extended stay segments with 80 hotels and nearly 15,000 rooms.
Holiday Inn Express is designed to be the smart choice for value-conscious travelers. The Holiday Inn Express system includes more than 1,400 hotels located primarily in roadside and suburban locations. As business travelers become more accustomed to the value and service provided by our hotels the demand for branded, mid-tier hotels in urban markets has increased, said Verchele Mills, vice president, brand management, Holiday Inn Express As a leader in the segment, we are poised to reach metropolitan customers by further developing in areas such as New York City, Los Angeles and Baltimore.
We are very proud to introduce Holiday Inn Express to New York City, said Shiraz Hassanali, general manager. The brand is exactly what the bustling city of Manhattan needs with its modern product offerings and fresh, uncomplicated accommodations.
Situated in popular midtown Manhattan at 45th St. and 5th Ave., the new 50,000 sq.-ft. property is within walking distance to many of New York City`s biggest attractions including: Grand Central Station, Times Square, Rockefeller Center, Central Park and shopping on famed Fifth Avenue.
The Holiday Inn Express Midtown-Fifth Avenue boasts modern decor throughout the lobby and guestrooms with deep mahogany accents and offers a variety of other amenities such as a business center, 24-hour front desk, express checkout, in-room video checkout, same day laundry and valet and currency exchange.
Guests of the Holiday Inn Express Midtown-Fifth Avenue will be able to take advantage of the Stay Smart(r) experience which is unique to the Holiday Inn Express brand of hotels. The Holiday Inn Express Midtown-Fifth Avenue will offer the brand`s hallmark features including the Express Start(r) breakfast bar, which has re-defined the meaning of free breakfast bars, Smart Roast(r) In-Room Coffee, Smart ConnectSM Telecommunications, Priority Club(r) Rewards and the SimplySmart(tm)shower, which is raising the bar on guest expectations of a hotel shower experience.
The revamped Express Start breakfast bar sports a modern branded look-and-feel that delivers a complete breakfast experience similar to that of a breakfast cafe. A standard at all Holiday Inn Express hotels, the breakfast bar offers Smart Roast 100% Arabica coffee and warm indulgent cinnamon rolls prepared with an exclusive recipe developed especially for the Holiday Inn Express brand–as well as traditional morning favorites including fruits, juices, cereals, selected low-carb and protein options and more.
Additionally, guests of the Holiday Inn Express Midtown-Fifth Avenue will experience the new SimplySmart shower which delivers a clean, simple and more functional bath experience. Guests will enjoy an exclusive multi-function showerhead by Kohler(r) designed to compensate for all sorts of water pressure challenges; larger, fluffier 100% cotton towels, curved shower rods for more space, and white, hookless shower curtains along with new amenities.
Standard Holiday Inn Express guest rooms feature comfortable queen or king-sized beds, a sitting area with a lounge chair, cable television, long-distance access, hairdryer, in room coffee machine featuring complimentary Smart Roast 100% Arabica coffee, non-stick iron and ironing board. Business travelers will find large desks with ergonomic chairs, Smart Connect Telecommunications which includes free high-speed internet access and free local phone and toll free (U.S. and Canada only), two phones with private voicemail and complimentary USA Today newspapers. In addition, the Holiday Inn Express- Midtown-Fifth Avenue participates in Priority Club Rewards, the world`s first and most global hotel loyalty program spanning more than 3,500 hotels in nearly 100 countries. Enrollment in Priority Club Rewards is free. Guests enroll online at www.priorityclub.com, by calling 1-888-211-9874 or at the front desk of any Holiday Inn Express hotel.
The Holiday Inn Express Midtown-Fifth Avenue is owned by MG 45 LLC & MG-45 Operating, LLC and managed by Magna Hospitality Group, L.C., under a license agreement with a company in the InterContinental Hotels Group.
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