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Rotana Hotels: A Middle East Success Story

For Rotana<.> Hotels the year 2000 has been a watermark year. Rotana Hotels, Suites & Resorts have recently opened its third new UAE hotel in 2000…

For Rotana  Hotels the year 2000 has been a watermark year. Rotana Hotels, Suites & Resorts have recently opened its third new UAE hotel in 2000 . Coupled to the openings of two properties in Egypt and one in Lebanon, Rotana Hotel Management Corporation Ltd. has become a force to be reckoned with within the hospitality industry in the Middle East.

With the five new hotels, which constitutes a 40% growth, successfully opened in a span of six months, Rotana now manages 18 properties throughout the Middle East. Next year will maintain much of the same momentum, as more hotel projects are already in the final stages of negotiation and development.

According to Selim El Zyr, president-CEO, “our ultimate goal is to have a Rotana managed property in all of the major Middle Eastern Cities and that will be achieved within the next few years”.

A further development of this dynamic group is the introduction of Resorts to its already extensive portfolio, thereby assisting the local government with their vision to develop the Middle Eat as a leading leisure destination.

Fulfilling this vision Rotana has successfully transcended into resort development with the two newly opened resorts in Egypt, the Coral Beach Tiran in Sharm El Sheikh and the Coral Beach Al Arish. Continuing on this path of success is the expansion of the Beach Rotana Hotel in Abu Dhabi and making its mark in the coastal emirate of Fujairah with the development of the Fujairah Rotana Resort. Negotiations are also under way for the development of a resort on the highly desirable Jumeirah Beach Front in Dubai.

New developments are not only planned to meet the demand for new room nights but also contribute to the economic diversity of the Middle East.

“Development is an ongoing process, to maintain competitive advancement one needs to work harder and smarter. We have opened new hotels in record time, now we have to consolidate, built and strengthen the brand further” president-CEO Selim El Zyr said.

“Our management systems are under constant revision and development. We are also investing in cutting edge technology. The new Rotana web site, currently under development, will offer the visitor direct access to our reservation system allowing online reservations from the comfort of his desk top computer at home or office”.

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