The partnership began in 2004, when Travelodge implemented the IDeaS Revenue Management System (RMS).
LONDON, UK – IDeaS Revenue Solutions, the leading provider of revenue management software, services and consulting, announced it has strengthened its partnership with Travelodge, ahead of marking their 10 year anniversary of working together. The signing of a strengthened agreement ensures that the two companies will continue to work together to drive better revenue for the UK’s first budget hotel chain.
The partnership began in 2004, when Travelodge implemented the IDeaS Revenue Management System (RMS). Since then Travelodge has applied an increasingly sophisticated approach to revenue management as its portfolio has grown to over 500 hotels, with IDeaS offering the latest, innovative revenue management solutions.
The close working relationship has helped Travelodge operate its business in more efficient ways, placing managing by exception at the core of its revenue management approach, which has been crucial for the company’s ambitious growth strategy. Installing IDeaS’ Best Available Rate (BAR) module in particular, which calculates optimal rates based on arrival date and incorporates the impact of competitor pricing activity, has proved pivotal to Travelodge’s revenue management model. IDeaS BAR module enables Travelodge’s small, centralised revenue management team more time to develop revenue enhancing strategies, while managing only exceptional situations – cases that require a distinct interpretation of market conditions which cannot be gained from data alone.
To date, Travelodge has implemented IDeaS RMS with BAR module, the IDeaS New Hotels Success Service Package (NHSSP), IDeaS Consulting, and IDeaS RMS Certified Trainer programme.
Peter Manby, Revenue Director at Travelodge said: “Over the past 10 years, IDeaS has successfully supported us throughout each phase of our growth – they have proved to be a truly invaluable partner. Choosing to sign a strengthened agreement was a logical and easy decision for Travelodge to make.”
Fabian Specht, Managing Director EMEA at IDeaS added: “The extension of our partnership with Travelodge is a testament to the effectiveness and range of our solutions. Travelodge has used multiple IDeaS systems and solutions in order to meet numerous requirements at different times, throughout the various stages of their expansion. We have been thrilled to play a part of Travelodge’s many successes to date, and – with this new strengthened agreement in place – we look forward to continued growth together.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
