Average room rates in UK hotels continued to strengthen during September 2004…
Average room rates in UK hotels continued to strengthen during September 2004 , proving that the industry is showing consistent recovery, according to figures published today by PKF hotel consultancy services.
London hotels saw average room rate rise 5.5% to £108.63, despite a very small drop in occupancy of 0.6% to 82%, boosting rooms yield up 4.9% to £89.04. The capital has shown a steady increase in rooms yield, with September 2004 producing an 11% increase on 2001.
Outside London, UK hoteliers saw a good performance in September, with average room rate up 3.9% to £66.72, whilst occupancy advanced 1.1% to 78.8%, leaving rooms yield up 5% to £52.55. On a historical basis, rooms yield in September 2004 compared favourably to that of September 2001, moving up 9.2%.
Robert Barnard, partner for hotel consultancy services at PKF, said: “UK hoteliers have turned in a strong performance during September this year, with comfortable increases in room rate and rooms yield. Occupancy levels both in London and the provinces, are robust enabling hoteliers to increase average room rates.
“Next month`s figures will be fairly critical, however, as that is when we will really be able to measure how far hotel performance has come
since the aftermath of the Iraq war last year and the ongoing impact of 11 September 2001.”
Preliminary data for September 2004
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
