PARIS / MUSCAT - UFI, the Global Association of the Exhibitions Industry, and the Oman Convention and Exhibition Centre (OCEC) announced the launch of the first Exhibition Management Degree (EMD) Programme in Muscat (Oman). The internationally renowned education programme for professionals in the exhibition industry will run from 26-29 January 2020.
Through its strong international presence, UFI, The Global Association of the Exhibition Industry, offers extensive networking and education opportunities, empowering members to generate business growth. UFI’s reputation for excellence, coupled with partner collaboration, enables industry professionals to reinforce their competencies and skills through UFI’s globally recognised quality educational programmes. One element of this programme is the UFI-Exhibition Management Degree (UFI-EMD), the international certification for exhibition management.
Established in 2010, in association with the University of Cooperative Education in Ravensburg, Germany, UFI created the “Exhibition Management Degree (EMD)” to train exhibition industry professionals to meet tomorrow’s event management demands. The EMD has gained recognition and value throughout the exhibition industry and around the globe. Currently, over 500 graduates from 30+ countries hold the degree.
UFI and OCEC identified a need for and recognised the benefits of this blue ribbon programme. The UFI-EMD in Muscat consists of four modules and totals 150 hours of on-site courses and e-learning sessions led by a highly acclaimed team of international instructors and exhibition industry experts.
The programme is designed for organisers of international exhibitions, owners/operators of exhibition centres, associations and government institutions. Participants can upgrade their management qualifications and skills to optimise business competitiveness while implementing international exhibition and convention management standards. Additional benefits include improving customer satisfaction and strengthening the planning and production of trade shows, conventions and events.
“Just this year, UFI calculated the economic impact and the size of the exhibition industry around the world. In the Middle East, the industry serves 125,000 exhibiting companies at trade shows that welcome 6.3 million visitors while supporting more than 31,000 jobs,” says Naji El Haddad, UFI's MEA Regional Manager.
“Exhibitions add 1.4 billion USD to the Middle East economy and there is a lot of potential to grow this further. This growth depends on having qualified and educated staff and management and it is here that UFI supports with a portfolio of respected education programmes”, said Said Al Shanfari, CEO of the Oman Convention & Exhibition Centre (OCEC).