ABTS Global expansion continues with a partnership which will streamline communication services in Italy and build presence in the Brazilian and Chinese markets.
MIAMI, FL – ABTS Convention Services (ABTS), a global company specializing in serving major medical association meetings in the U.S, inked a deal with Viva Group, Srl., an integrated special event and professional congress organization (PCO) based in Rome with offices in Beijing, Shanghai, London, Warsaw and Sao Paulo to enhance specialized services and collaborate in the development of Brazilian and Chinese market expansion.
“We are very delighted to announce a partnership with veteran full service communication agency, Viva Group, which will allow us to work together toward a shared vision of untapping the potential of these dynamic markets,” said Davide Veglia, ABTS President. “Viva Group will help us solidify our reach, and we will in turn support their U.S. penetration.”
Effective immediately, Viva Group will support ABTS’s AIFA services in Italy while the two companies develop a strategy together for servicing both Brazilian and Chinese delegations in the U.S. at major medical association meetings, as well as expand ABTS’s convention services abroad in these new markets.
ABTS exclusively represents 19 major U.S. medical associations while serving association management companies and housing & registration partners with internationally friendly group housing, onsite support, and global sales and marketing strategy. With offices in Miami, Rome, San Francisco and Belgrade, our reach extends to the U.S., South America, Europe and Asia. The company is partnered with medical associations worldwide and our multilingual multicultural team maintain a global network of over 15,000 international planners. ABTS also serves top pharmaceutical companies, medical communication agencies, and incentive houses throughout the world. ABTS has specialized in providing the comprehensive range of services essential for the creation of successful medical meetings, exhibitions and special events for almost 20 years.
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