MICE India, the first and only online resource guide on Indian MICE presents to the International MICE fraternity the first ever narrative on Indian MICE…
MICE India, the first and only online resource guide on Indian MICE presents to the International MICE fraternity the first ever narrative on Indian MICE industry:Eight Nights That MICE Kept Me Awake. A scathing insight into the untapped and understated potential of the Indian MICE sector.
Authored By Shekhar Grover, an acknowledged observer of the Indian MICE sector and an International speaker on MICE, the book traces for its reader the evolution of the Indian MICE sector and the challenges that its professionals face today vis-a-vis the dynamic global MICE industry.
Through case studies and success stories, the book captures and shares the learning points of leading MICE economies such as Singapore, Malaysia and Germany and documents the entrepreneurial spirit, passion and drive needed to achieve international success.
The high point of the book however is the lucid coffee table like intriguing, editorial treatment given to the content. A narrative in which the narrator`s life is changed forever when the industry personified in a semantic irony chooses him to be its voice to the world.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
