Aimed at retailers looking to transform for the new commerce reality.
LOS ANGELES – BeyondCurious, a digital transformation consultancy, announced that it has partnered with global software company, EpiServer, to develop an accelerator program that will empower retail companies to innovate customer experience using personalization technology.
Top brands know personalization is key to delivering differentiated brand experiences that deepen consumer engagement and loyalty. The launch of the Personalization Accelerator will allow brands to effortlessly create the right moments for customers across all digital channels, build intelligent personalization strategies and make positive changes immediately.
“Having worked with numerous Fortune 1,000 companies, many of them in the retail industry, we recognize the pain points and the immediate needs particularly for the retail industry,” said Nikki Barua, CEO of BeyondCurious. “By collaborating with EpiServer, companies benefit from our rapid insight-driven methodology and Episerver’s best-in-class artificial intelligence and machine learning technology as an integral part of an overall digital strategy and journey to customer centricity.”
The Personalization Accelerator will deliver immediate impact in three, two-week sprints. The first sprint will focus on the customer journey, defining key cross-channel personalization user flows and business opportunities. The second sprint will help companies build real-world prototypes for website and other digital channels. The final sprint will support companies in launching the beta programs and measures analytics, taking companies to the checkout line for measurable, proven results.
“Many companies know they must transform to win in the new retail world but they simply don’t know where to start,” continued Barua. "They need to know that strategies they deploy are going to make a difference to the shopper experience and to their bottom line. But, many of them don’t know how to achieve this in an expedited manner with limited time, budget or resources. These are just some of the solutions we know the Accelerator can provide.”
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