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BARCELONA – ΕΙΒΤΜ – REPORT: Today’s technology and software are dominating a growing part of the events business, placing a heightened influence on meeting architecture, and ultimately determining the flow and experience of event attendees and exhibitors. With this type of profound transformation taking place, new challenges arise for event planners and organisers.
One of their major challenges is the need to integrate and share information between several systems from multiple vendors such as registration, networking, digital posters, mobile apps, the general event website, the agenda builder, and the catalog designer to name a few. Each system typically requires its own unique data to operate smoothly, and this information must be consistent, accurate and up-to-date on all systems at all times, creating either a huge workload for the event planner who must take time to upload databases daily, or a nightmare for the software providers who must write custom code to integrate with each of the different vendors. This new event server calms the chaos, simultaneously updating all systems with all changes and modifications as they are made.
The Accord Event Server is the brainchild of events industry pioneer and prolific software innovator, Shuli Golovinski, and represents a collaborative effort to better serve the industry as a whole. “Innovation distinguishes between a leader and a follower, but has nothing to do with how many R&D dollars you have. It’s not necessarily about money. It’s about people meeting up in the hallways, or calling, texting and emailing each other at all hours of the night with a new idea to solve a problem and the determination to bring it to life for the betterment of their industry,” says Golovinski. He adds, “At Newtonstrand, in an environment where excellence is expected, we are proud to lead this collaboration, as it is our goal to produce the most innovative technological solutions that solve real, everyday problems. In the words of Steve Jobs, ‘Click. Boom. Amazing!’.”
The anticipated impact of this new event server promises to be very real, transforming the way event planners and organisers in concert with event software vendors smoothly produce tomorrow’s events today and ultimately serve stakeholders at every level – attendees, exhibitors, business sponsors and C-level executives.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
