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IMEX a big bet for Visit London

Visit London is once again exhibiting at IMEX (22-24 April 08) as interest for the UK capital continues to increase on the international meetings and events stage. The city’s official visitor organisation will provide inspiring ideas to international and German buyers visiting their stand – F400 – in Frankfurt. Supported by the capital’s top venues, hotels and services as stand partners, Visit London will showcase the city’s solid value proposition, provide fresh ideas for events and incentives, and update buyers on the major events coming to London.

Underpinning all activities at IMEX will be a strategy aimed at proving that event planners can get value for money in London. Buyers can expect to experience a high level of interaction on the stand with activities designed to surprise and enthuse them about the London product.

Visit London will also be unveiling its new business website, packed with enriching and interactive content. Breaking news and the latest information on London will be shown on the homepage, with features and case studies having prominent visibility. A touch screen will be available for all to experience the new business resource during their time on the stand. It will also feature the new microsite dedicated to the promotion of the London Heathrow Gateway campaign.

Visit London’s Sales Manager Europe, Barbara Jamison, says: “Our previous participations at IMEX have generated substantial business for us and this year we hope to surpass the £10 million worth of enquiries we achieved last year. Our focus is to show buyers that London can offer value for money, challenging perceptions that London is expensive. We are launching new websites that are a great source of inspiration and the first contact point for all meeting planners looking for information about London or the Heathrow campus. Sustainability is an ongoing priority for us and we are making significant progress when it comes to our exhibition presence.”  

Last year, Visit London won the IMEX Green Exhibitor Award as a result of its environmental efforts. The tourism body is delighted to have once again been shortlisted this year, within the same category. By entering Visit London hopes to further demonstrate how, as a company, it is continuing to strive to make its exhibition stand and the logistics involved around it more sustainable and green.  Various steps taken include encouraging partners to bring less printed material and modifying the stand lighting, which will result in a drop in energy consumption by two thirds. The dynamic stand will utilise environmentally-preferable products that either minimise waste going to landfill or are of multiple-use and recyclable.

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