To raise the awareness amongst visitors for the events organised in its seven venues and to position its exhibitions as leisure outings in a similar category to cinema or theatre trips are the…
To raise the awareness amongst visitors for the events organised in its seven venues and to position its exhibitions as leisure outings in a similar category to cinema or theatre trips are the primary objectives of Paris Expo.
Three new communication channels for the public
A powerful advertising campaign
Paris itself has been the backdrop to a campaign of colourful advertising hoardings and press announcements since December 2006 and visibility was further strengthened this March!
Present on the outdoor Paris advertising networks of Decaux, Metrobus and Paris Expo (Porte de Versailles and the Parisian ring road), the poster campaign’s aim is to trigger the public’s reflex to visit the exhibitions and consult the calendar of events taking place in the seven Paris Expo venues. Additional advertisements in the leading French daily newspaper, the Metro, give an overview of all the events taking place over the weeks to come.
This new campaign, which is in addition to the promotional activities orchestrated by exhibition organisers, has been conceptualised by the well known graphic artist TINO. The advertising campaign illustrates the richness and diversity of the many types of exhibitions organised for professionals and the public.
A redesigned calendar of events with increased circulation
The latest edition of the printed calendar setting out the 300 conferences and events to be hosted in Paris Expo’s venues was issued in January. The calendar has been completely redesigned with a fresh new look to improve ease of use and visual attractiveness.
There will be three editions a year, each with a new increased circulation of 200,000 copies.
150,000 copies will be offered to the public in the form of a supplement in the Metro daily newspaper. A further 50,000 will be distributed in shopping and leisure centres, to hotels and to the international partners of Paris Expo.
An interactive website for the public
On line since December 2006, the new paris-expo.fr website is the centre pin of Paris Expo’s new momentum geared towards the public. The site’s home page displays a calendar of events which is updated in real time. The online calendar gives instant access to an overview of all the events.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
